New Allsteeloffice.com Launched as a Knowledge Resource
MUSCATINE, Iowa, Oct. 9 /PRNewswire/ -- Allsteel Inc., a leading contract furniture designer and manufacturer, announced the launch of its new Allsteeloffice.com Web site.
Like Allsteel's innovative line of workplace furniture solutions, the new site is thoughtfully designed -- relying on usability testing and extensive customer research -- to offer a quality experience to customers, designers and other site visitors and provide them with highly useful and relevant content, while being easy to search and navigate.
"The intent of the new Web site is to be a valuable resource -- a place for someone to understand and gain a better awareness of Allsteel, our products and the knowledge and expertise we provide in developing workplace solutions," said Jan Johnson, Allsteel Vice President, Marketing. "The result serves as an important and useful tool for decision-makers, facility managers and designers throughout their research, selection and purchasing process."
The site was designed by Agency.com, a full-service interactive agency that has created effective interactive marketing campaigns and world-class Web sites for such global clients as 3M, British Airways, T-Mobile and VISA. According to Dave Johnson, Agency.com President, North America, "Allsteel understands the importance of living the brand across all channels -- whether it be in a showroom, in print or online, or in interactions with their members. The new Allsteeloffice.com not only gives users what they're looking for, but does so in responsive, efficient and effective ways."
The new site also includes a Knowledge Center with information on such topics as workplace trends and ergonomics; and examples of project successes in images, detailed case studies, and inspiring project profiles.
"We want people to not only understand Allsteel as a company, but also what research, knowledge and expertise go into the products we develop, and about our commitment to rapid continuous improvement and how we provide meaningful solutions for our customers," said Tim Abel, Allsteel Manager, Technical Communications. "In addition to supporting specific project inquiries, Allsteeloffice.com now offers far more product specific details, including product pricers, design guides, typicals and even material choices.
"The site enhances product imagery and the ability to directly download images as well as easily share information on a specific page with clients. It even includes a 'fly-out' product menu on the home page allowing visitors to quickly view and compare products without having to navigate deep into the site. This allows anyone to browse our entire product line with a sweep of a mouse," Abel continued.
For more information about the new Web site or other new products and workplace solutions from Allsteel, visit http://www.allsteeloffice.com/.
About Allsteel Inc.
Allsteel Inc. designs, builds and delivers workplace furniture solutions with functionality and lifetime durability. The company has Resource Centers in Atlanta, Chicago, Dallas, Los Angeles, New York, San Francisco and Washington, D.C.
About Agency.com
Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns and world-class Web sites to help global clients -- including 3M, British Airways, T-Mobile and Visa - get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco. For more information, visit www.agency.com/. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Source: Allsteel Inc.
CONTACT: Mary Palmer of Allsteel, +1-563-272-3876, palmerm@allsteeloffice.com; or Chris Lynch of Robert Falls & Co. Public Relations, +1-216-696-0229, clynch@robertfalls.com; or Dan Cordella of Agency.com, +1-212-358-5478, dcordella@agency.com
Web site: http://www.agency.com/
http://allsteeloffice.com/
