NETGEAR Bolsters Market Reach in KSA with Appointment of Al Rammah International Group as Channel Partner
NETGEAR, a worldwide provider of technologically advanced branded networking products, has announced the appointment of Al Rammah International Group as an authorized distributor for its networking products and solutions in the Kingdom of Saudi Arabia. The Dubai-based company's move aims to tap the booming IT market in Saudi Arabia with the present number of 1.5 million internet users expected to triple in the next two years.
Al Rammah is set to leverage its expansive network of resellers to bring the state-of-the-art wired and wireless networking solutions from NETGEAR to Saudi consumers. Having more than 25 years of experience in the market, Al Rammah boasts a network of 640 resellers spread across the country.
"According to industry reports, Saudi Arabia accounts for almost half of the region's IT spending, which is a sizeable US$ 2 billion in total sales. The country presents a huge potential for NETGEAR's top-of-the-line networking solutions that offer wider and more reliable wireless coverage, and we are always keen to expand our channel partnerships with leading companies in the country. This strategic alliance has proved this early on to be a beneficial move, as we have received higher demand during GITEX KSA for our solutions such as the dual mode cordless phone that functions as traditional and Skype-enabled phone and the EVA 700 home digital entertainer," said Ahmad Zeidan, Channel Sales Manager, NETGEAR Middle East.
"As Saudi Arabia gears up for massive IT infrastructure improvements, our company is set to capture a wide portion of the IT market in the country. Through our network of VAR (value-added resellers) and SMR (small-medium resellers), we will provide the latest products from NETGEAR such as ADSL firewall modem and managed switches to SMBs, corporations, schools and research institutes which are expected to keep abreast with the latest technological innovations," said Sheikh Nazir Ahmed, NETGEAR Product Manager, Al Rammah.
During GITEX KSA, Al Rammah garnered huge response for the attractive bundles and cash rebates for NETGEAR products it featured in its stand. The exhibition gathered key decision-makers in the academic, enterprise and corporate sectors as a venue for the latest innovations in IT and a powerful networking tool for foreign companies and local players with the assistance of Saudi government officials. The exhibition also attracted leading IT professionals for its workshops that presented and discussed the latest developments and issues concerning the IT world.
"We expect a continuing boom in the IT industry in the country, and we are confident that our cutting-edge offerings distributed through our channel partner will receive high market demand judging from the huge response Al Rammah received during GITEX KSA," concluded Zeidan.
About NETGEAR:
NETGEAR® (Nasdaq: NTGR) designs technologically advanced, branded networking products that address the specific needs of small and medium business and home users. The Company's product offerings enable users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices. For more information, visit the company's Web site at www.netgear.com
For more information, please contact:
CommuniGate Middle East
PO Box 65922, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
