NAVIGON and Clear Channel Strike a Partnership |
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NAVIGON, Inc.
200 S. Wacker Drive, Suite 3130
Chicago, IL, 60606
USA
Press release date: January 9, 2007
Deal could lead to a whole new traffic paradigm for navigation products
LAS VEGAS and CHICAGO, Jan. 9 /- (CES Booth #6011) -- NAVIGON, Inc., the leading navigation software provider, today announced an agreement with Clear Channel's Total Traffic Network, a division of Clear Channel Radio, to work toward providing packaged, accurate and reliable real- time traffic information across personal navigation devices (PND) directed by the company's suite of MobileNavigator(TM) (MN) software solutions.
This business model radically changes the industry's historic and cumbersome subscription-based traffic model that is widely held to be an obstacle to mass market adoption. By striking an agreement to incorporate this service as a standard feature included in the cost of the traffic-ready products running NAVIGON software, consumers would bypass the setup and subscription registration process.
"We think making the integration between PND products and traffic information as simple as possible will encourage rapid consumer adoption of a service that extends the value of navigation units," said Andreas Hecht, NAVIGON's General Manager for the Americas. "Our intent to deliver this will markedly differentiate NAVIGON-based products by offering a richer navigation experience over the lifetime of a product."
NAVIGON's MN software will work together with Traffic Message Channel (TMC) receivers, both external and embedded, to deliver updated traffic information in real-time to drivers. Continuing updates about accidents, roadwork and traffic jams, filtered based upon the route programmed into NAVIGON software, will deliver the best possible data to traveling business professionals and soccer moms alike as they move from place to place.
"NAVIGON's innovative thinking behind this business model helps facilitate our mission to provide drivers with the intelligence they need to make informed decisions -- wherever they go," said Jeff Littlejohn, Executive Vice President for Distribution Development, Clear Channel Radio.
"Aligning Total Traffic Network's industry leading service with NAVIGON's Mobile Navigator software suite will provide a complete packaged solution for Consumer Electronics Manufacturers and end users too."
About Clear Channel's Total Traffic Network
Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real-time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes -- Total Traffic Network. Clear Channel's Total Traffic Network now serves more than 125 metropolitan markets in three countries, including the United States, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to http://www.realtimetraffic.net/ .
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE: CCU), a leading global media and entertainment company. More information on the company can be found at http://www.clearchannel.com/ .
About NAVIGON
NAVIGON creates navigation software solutions for some of the world's best-known brands in consumer electronics. NAVIGON makes the software that drives navigation products from Sony, Delphi, Fujitsu-Siemens, and more. Founded in Germany in 1991, NAVIGON invented the world's first mobile GPS navigation product-and consistently breaks new ground with its award-winning MobileNavigator line of navigation software. NAVIGON is headquartered in Hamburg, Germany; NAVIGON USA headquarters is in Chicago, Illinois. For more information, visit http://navigonusa.com/ .
Source: NAVIGON, Inc.
CONTACT: Peg Herbst, NAVIGON, Inc., Director, Marketing Communications, +1-773-510-7258, peg.herbst@navigon.com ;
or
Andrew Favreau, Edelman, ++1-312-297-7587, andrew.favreau@edelman.com
Web site: http://navigonusa.com/ http://www.clearchannel.com/ http://www.realtimetraffic.net/
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