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Myth Busting Seminar tackles debated sensory evaluation issues.

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January 18, 2012 - Myth Busting: Disputed Issues in Sensory Evaluation will be held April 18, 2012 in Phoenix, AZ and focus on topic of "To Test or Not to Test: Can Consumers Age 65+ Provide Reliable and Relevant Product Guidance?" Seminar's sections will include analytical sensory testing and affective testing, and Committee E18 members are invited to submit abstracts for presentations (20 minutes max). Interested participants must submit abstract by February 10.

ASTM International Seminar on Myth Busting: Disputed Issues in Sensory Evaluation

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ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: January 12, 2012

W. CONSHOHOCKEN, Pa.-A seminar and webinar on Myth Busting: Disputed Issues in Sensory Evaluation will be held April 18, 2012, at the Sheraton Downtown Hotel in Phoenix, Ariz. Sponsored by ASTM Committee E18 on Sensory Evaluation, the seminar will be held in conjunction with the April 17-19 standards development meetings of the committee.

This past spring, ASTM Committee E18 held its first "myth busting seminar" with two topics: "The Use of Employees vs. Consumers in Affective Testing" and "Discrimination Testing: Applications & Methods Debate."

The topic for the spring 2012 seminar is "To Test or Not to Test: Can Consumers Age 65+ Provide Reliable and Relevant Product Guidance?" Member of Committee E18 are invited to submit abstracts for presentations (maximum of 20 minutes) for the seminar.

The seminar will be split into two sections: analytical sensory testing and affective testing. Abstracts covering results of discrimination testing and descriptive analysis with subjects over the age of 65 (should be compared versus a younger population) as well as quantitative and/or qualitative research with the aging population should be submitted.

Every abstract will be reviewed by the seminar committee and the top four or five will selected.

Interested participants must submit their abstract via email to email to seminar co-chairman Donya Germain ( by Feb. 10.

Visit for additional information.

Additional technical information is available from seminar co-chairmen Donya Germain, ACCE International, Mississauga, Ontario (phone: 905-828-0493;; or Lisa Beck, Insight Factory LLC, Houston, Texas (phone: 908-246-827;

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

ASTM Staff Contact: Hannah Sparks, Phone: 610-832-9677;
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