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Mr. Kazuhiro Tsuga to deliver keynote at 2013 International CES.

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July 10, 2012 - Mr. Kazuhiro Tsuga, incoming president of Panasonic Corporation, will deliver opening keynote address at 2013 International CES®. Prior to taking on this leadership role for Panasonic, Mr. Tsuga was president of AVC Networks Company, the internal arm responsible for Panasonic's audiovisual and IT equipment business. Under Tsuga's direction, Panasonic is looking to achieve its goal of becoming the electronics industry leader in green innovation by its 100th anniversary in 2018.

Panasonic's New President to Deliver Opening Keynote Address at the 2013 International CES


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Consumer Electronics Association
2500 Wilson Blvd.
Arlington, VA, 22201
USA



Press release date: June 27, 2012

Kazuhiro Tsuga to Address Opportunities Ahead for Consumer Electronics

Arlington, Va. - The Consumer Electronics Association (CEA)® today announced that Mr. Kazuhiro Tsuga, incoming president of Panasonic Corporation (NYSE: PC), will deliver the opening keynote address at the 2013 International CES®. Owned and produced by CEA, the 2013 International CES, the largest annual technology event, is scheduled to run January 8-11, 2013 in Las Vegas, Nevada.

This morning, Panasonic shareholders approved Mr. Tsuga's appointment during their general meeting of shareholders in Osaka, Japan. Mr. Tsuga's keynote is slated for 8:30 a.m. on Tuesday, January 8, in the Venetian's Palazzo Ballroom, immediately following a State of the CE Industry keynote address by Gary Shapiro, president and CEO, CEA.

"Panasonic is one of the largest and most dynamic consumer electronics companies in the world, and I congratulate Mr. Tsuga on his official appointment to president of Panasonic Corporation this morning," said Shapiro. "We are thrilled to have Mr. Tsuga take the stage for his opening keynote at the 2013 International CES, and we look forward to hearing his vision for the future of Panasonic and its leadership in green innovation."

Prior to taking on this leadership role for Panasonic, Mr. Tsuga was president of AVC Networks Company, the internal arm responsible for Panasonic's audiovisual and information technology equipment business. Concurrently, he served as senior managing director and was a member of the board. From 2008 to 2011, Mr. Tsuga served as president of Panasonic's Automotive Systems Company and was also the managing executive officer of the corporation. During this time, he revived Panasonic's automotive electronics business and laid the foundation for its expansion, taking it in new directions, including devices and systems for more eco-responsible vehicles.

In 2006, Mr. Tsuga led Panasonic's efforts in digital network and software technology as executive officer, and from 2001 to 2004, he directed the Advance Appliances Development Center for audiovisual technologies. In addition to his internal Panasonic responsibilities, Mr. Tsuga has also actively contributed to advancing major industry efforts, including the standardization of the DVD and Blu-ray Disc formats.

Under Tsuga's direction, Panasonic is looking to achieve its goal of becoming the electronics industry leader in green innovation by its 100th anniversary in 2018.

The 2013 CES will feature 3,000 global technology companies unveiling the latest consumer technology products and services across 15 major product categories including the latest in audio, automotive electronics, connected home technologies, digital imaging/photography, electronic gaming, entertainment/content and more. For more information on the 2013 International CES, visit CESweb.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social media: .

Contacts:
Allison Fried
703-907-7603
afried@CE.org

Tara Dunion
703-907-7419
tdunion@CE.org
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