Microchip Announces Low-Cost Programming Service for PIC Microcontroller Customers


No Minimum Order Quantity Required for Microchip's Production Programming Service

CHANDLER, Ariz., Apr. 4, 2006 [NASDAQ: MCHP] - Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, today announced a new Production Programming Service for Microchip's PIC® microcontrollers. In conjunction with its microchipDIRECT online purchasing site, all of Microchip's customers, regardless of order size, can now have their application code programmed into a PIC microcontroller prior to delivery.

Embedded design engineers, from the largest OEM to small business operations, are always looking for ways to streamline efficiency and minimize costs related to production. Microchip's new Production Programming Service can program to a customer's requirements and typically ship within 48 hours to anywhere currently serviced by microchipDIRECT. This provides a cost effective solution for even small customers by removing any additional steps in the production line to program the PIC microcontrollers

"Microchip's new quick-turn Production Programming Service is part of our continuing efforts to make purchasing and programming PIC microcontrollers easy and convenient for our customers," said Doug Chaffee, director of engineering for Microchip's Security, Microcontroller and Technology Development Division. "With our unique no-minimum-order-quantity policy, customers can control inventory and even the small business owner can access services typically reserved for large customers."
Microchip's Production Programming Service is available now, with prices as low as $0.09 for our smallest microcontrollers in very high volume. Pricing will vary depending on volume, program-memory size and package type. Additional information and pricing may be found on Microchip's e-commerce Web site, www.microchipdirect.com, or through your local Microchip Sales Representative.

Microchip Customer Support
Microchip is committed to supporting its customers by helping design engineers develop products faster and more efficiently. Customers can access four main service areas at www.microchip.com. The Support area provides a fast way to get questions answered; the Sample area offers free evaluation samples of any Microchip device; microchipDIRECT provides 24-hour pricing, ordering, inventory and credit for convenient purchasing of all Microchip devices and development tools; finally, the Training area educates customers through webinars, sign-ups for local seminar and workshop courses, and information about the annual MASTERs events held throughout the world.

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.

Eric Lawson
480-792-7182
eric.lawson@microchip.com

Reader/Literature Inquiries:
1-888-MCU-MCHP
www.microchipdirect.com

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