Menasha Packaging Wins 13 Design of the Times Awards
Menasha Packaging Co., LLC
2255 Brooks Avenue
Neenah, WI, 54956
Press release date: October 10, 2013
Promotional Solutions Leader Among Top Award Recipient
NEENAH, Wis. – Menasha Packaging is proud to announce it won 13 Design of the Times (DOT) Awards at the 2013 Shopper Marketing Expo in Chicago, Ill. The DOT Awards celebrates the most inspiring and creative in-store activation tactics and campaigns.
Menasha received three gold, two silver and eight bronze awards in four of eight retail channels, including: Drug Stores, Mass Merchandisers, Specialty Stores and Supermarket/Grocery Stores. The promotional solutions leader had 13 out of the 122 total finalists competing in the final judging.
Menasha's winning Gold displays are:
• Kraft S'Mores Half Pallet Display, created for Kraft Foods
• Cepacol Sensations Launch PDQ Display, created for Reckitt Benckiser
• Sharp 80 Display, created for Sharp Electronics
In a field of nearly 50 competitors and more than 120 total finalists, only one firm earned more awards than Menasha Packaging, confirming Menasha's design leadership in this national competition.
"We are honored to receive 13 DOT Awards since they recognize in-store solutions' key role in shopper marketing," said Dennis Bonn, vice president of marketing for Menasha Packaging. "Our team works hard creating innovative, engaging and effective in-store and at-retail displays for our consumer packaged goods and pharmaceutical customers."
Leading consumer product marketers and retail executives judge the entries using the 4C's of Effective In-Store Activation criteria and how well the entry: Commands attention, Connects with the shopper, Conveys information and Closes the sale. DOT recognition is awarded at four levels – bronze, silver, gold and platinum. One of the platinum winners is then chosen as the year's recipient of the prestigious "Best of the Times" award.
All DOT Award winners were announced on October 9, 2013 at the Design of the Times Reception and Ceremony during the 2013 Shopper Marketing Expo. Shopper Marketing Expo is the world's largest gathering of shopper marketing professionals.
Images of Menasha Packaging's winning gold displays are available upon request.
About Menasha Packaging
Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation, and it has more than 2,300 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers and material handling solutions, and is home of the Retail Integration Group. With design, sales service centers, corrugated and paperboard plants located throughout the United States, the company's mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation's products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America's oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,000 employees in over 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com.
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