McNICHOLS Named a Top Multichannel Merchant for 2010
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McNichols Co. - Headquarters
9401 Corporate Lake Dr.
Tampa, FL, 33634
Press release date: August 3, 2010
Company's Print and E-Marketing Programs Prove Effective
TAMPA - August 3, 2010 - McNichols Company is finding itself in good company with such powerhouse retailers as Dell, Staples and CDW with its recent ranking in the Top 100 Multichannel Merchants according to Multichannel Merchant magazine. The ranking, which is performed annually by the publication, tracks companies whose print catalog practices accounted for a significant portion of the business's direct sales.
In 2009, McNichols mailed more than 2.7 million catalogs, contributing to nearly $140 million in sales. As North America's leading supplier of perforated metal, expanded metal, gratings and wire mesh, McNichols advertises its products and fabrication services through an effective advertising campaign of print catalogs, email marketing, service centers and its web site at www.mcnichols.com. This combination of product and services promotion garnered the company its ranking.
McNichols' effective marketing and mailing practices ensures its customers are up to date on the company's latest products and services, including the recent addition of its ECO-MESH(TM) Modular Plant Trellis Systems to its already extensive collection of more than 2,500 products. The company also recently launched a new shopping cart tool for its customers to purchase stock items online.
McNichols Co., founded in 1952, is the North America's leading provider and fabricator of perforated and expanded metal, wire cloth and all types of grating and flooring to customers worldwide. Driven by a strong family legacy and catalog and Internet marketing, the company serves over 800 industries from 22 locations throughout the United States, Mexico and Canada, including 17 service centers and 5 field offices. Headquartered in Tampa, FL, McNichols Company actively maintains the ISO 9001:2000 quality standard for each of its service centers. For more information on McNichols, visit www.mcnichols.com.
For more information on the ranking, visit www.multichannelmerchant.com