Market Research Manager Boosts Forklift Sales


MHEDA profiles Kristin Carey, a budding powerhouse in the industrial truck industry.

Dewitt, NY: The Second Quarter 2010 issue of The MHEDA Journal (http://www.themhedajournal.org), the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries, was mailed to subscribers on April 15 and is now accessible online at www.TheMhedaJournal.org.

This issue features a profile of industry up-and-comer Kristin Carey, market research manager at Wisconsin Lift Truck in Brookfield, Wisconsin. Carey is just 30 years old, but she has already made a mark at the company during her eight-year tenure. She joined the company at age 22 after earning a marketing degree from the University of Wisconsin - Milwaukee. As market research manager, Carey's primary duties include creating the company's media plan, overseeing telesales, researching the buying patterns of the company's customer base, and identifying and segmenting customers according to SIC/NAICS codes that they purchase. "This allows us not only to understand our customers better, but to clearly identify target markets we'd like to convert to customers," Carey explains.

Even with all the success she's already achieved, Carey is not content to rest on her laurels. "My job ensures that there's never a dull, unchallenging day, and I like it that way. WLT is an incredibly positive work environment, and you know that what you're doing is making a difference. I plan to keep adapting and evolving as the material handling industry and marketing concepts do-so that I can help the company reach even higher."

For the complete article about this rising young material handling executive, read "Setting the Pace" in the April 2010 issue of The MHEDA Journal Online at www.themhedajournal.org/content/2q10/wisconsin_lift_truck_executive_profile.php. For more information, contact Chris Powers, editor, (315) 445-2347, e-mail: chris@datakey.org.

About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.

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