ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

Marisa Edmund Earns Industry Recognition as Direct Marketer of the Year

Print | 
Email |  Comment   Share  

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Edmund Optics
101 E. Gloucester Pike
Barrington, NJ, 08007
USA



Press release date: October 4, 2012

Receives "Target Marketing" magazine's 2012 Direct Marketer of the Year Award Barrington, NJ - Marisa Edmund, Executive Vice President of Marketing and Communications at Edmund Optics, has been named the recipient of the 2012 Direct Marketer Award by Target Marketing magazine. The magazine's award is based on having a long, exemplary direct marketing career filled with innovative ideas and service to the direct marketing community. "I am thrilled to receive this award," said Marisa Edmund. "With all the new technologies available, this has become an immensely exciting time to be involved in marketing and I love thinking outside the box! I hope that I can inspire others to explore alternatives to traditional marketing and reach out to their customers in new and innovative ways." Leading the Way Ms. Edmund, the powerhouse behind the successful EO marketing team, has led the 70 year old family-owned business on a highly professional and successful journey of marketing optical components to engineers in biotech, energy, government and industrial research and development, manufacturing, photonics and testing, university labs and more! Marketing to a rapidly growing, global B-2-B industry is no small feat; it is a challenge that Ms. Edmund has accepted with enthusiasm, dedication and a fierce determination to not only succeed but to thrive.

She steps outside the boundaries of typical marketing strategies within the industry, injecting humor and eye-catching graphics into EO's campaigns, and utilizing Edmund Optics' engineers to become the voice of the company. She initiated and spearheaded the development of cutting-edge marketing strategy including the company's website, a massive social media outreach, a novel approach to print campaigns, and the evolution of EO's mainstay, their world class catalog, in multiple languages.

"Mari is extremely talented," says Robert Edmund, CEO. "Her creativity and progressive thinking make her a very valuable and respected resource at EO. We are all very proud of this recognition as an exemplary marketer, as we are of all of her accomplishments." Ms. Edmund graduated from Georgetown University-McDonough School of Business, earned her master's degree in business studies from Stockton College (New Jersey), studied international marketing at the Chinese University of Hong Kong, and received the International Marketing Award from McDonough School of Business. Her official career began at Edmund Optics in 1998 in the Human Resources department. She served on the Direct Marketing Educational Foundation (DMEF) Board of Trustees, and will be chairwoman of the SPIE Exhibitor Committee

About EO:

Edmund Optics® (EO) is a leading producer of optics, imaging, and photonics technology for R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe. EO is the world's largest supplier of off-the-shelf optical components. Customers can purchase items by contacting EO at 1-800-363-1992, via the catalog, or via the website at www.edmundoptics.com.

Company Contact:

Kirsten Bjork-Jones
Director Global Marketing Communications
Edmund Optics®, Inc.
101 East Gloucester Pike
Barrington, NJ 08007 U.S.A.
Phone: 1-800-363-1992
Fax: 1-856-573-6295

email: kbjork-jones@edmundoptics.com
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


 

Post a comment about this story

Name:
E-mail:
(your e-mail address will not be posted)
Comment title:
Comment:
To submit comment, enter the security code shown below and press 'Post Comment'.
 



 More New Product News from this company:
Light Engines feature lifetimes over 20,000 hr.
Fused Silica Wafers measure quality of optical coatings.
Calcium Fluoride PCX Lenses withstand harsh environments.
Germanium Meniscus Lenses offer spherical correction.
Infrared Optics feature broadband anti-reflective coatings.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
Want to Build Your Own Google Cardboard this Summer?
Norman Edmund Inspiration Award
Edmund Optics ® Releases New Imaging Optics Catalog and Technical Content
Edmund Optics® Recognized as Top Workplace Five Years in a Row
Laser Crystals Ideal for Integration into a Wide Range of Applications
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story


Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by Thomasnet.com        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy



Error close

Please enter a valid email address