Magnus Ekerot New Managing Director for Beijer Electronics Products AB


Starting January 1st 2009, Magnus Ekerot is the new Managing Director for Beijer Electronics Products AB. Conny
Persson who held the post before him is retiring, leaving the company after 26 years.

Magnus Ekerot joins Beijer Electronics from Axis Communications GmbH in Munich, Germany, where he held the
position as Managing Director responsible for Middle and Central/Eastern Europe for the past five years. Before
that he graduated from Lund and Edinburg University, got an MBA from Henley Management College, UK and a
Ph. D. in Strategic Management from Ludwig-Maximillians Universität in Munich, Germany.

The CEO of Beijer Electronics, Fredrik Jönsson explains why Magnus Ekerot was recruited "We needed someone
who can help us continue our positive development with products that are constantly in the front end of modern
technology. Mr Ekerot´s experience from a quickly growing tehnology company is exactly what we were looking
for." Mr Jönsson continues "He will contribute in reinforcing a customer driven sales organization and his
international experience will be a strong asset for HMI Products and the challenges they face.

"Beijer Electronics is facing many very interesting opportunities and challenges going forward. The company has
an excellent history and reputation within the Human Machine Interface (HMI) field and is perfectly positioned for
even higher growth from both a technological as well as from a market perspective» Mr Ekerot says. Our international presence and customers from various vertical industry segments gives us the right platform to further
build our expansion and growth on. I personally very much look forward to be part of this journey." he continues.

About Beijer Electronics

Beijer Electronics HMI Products is a full-range, global supplier with 25 years of automation experience. Our HMI
solutions connect people and processes, thus enabling actions, data collection and storage, and the management
of information - on site or remotely. Please visit www.beijerelectronics.com for further details on our company and
products.

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