Magazine Article links showroom makeovers with profitability.
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Press Release Summary:
How To: Spice Up A Showroom article in May issue of GAWDA Edge features distributors that have recently remodeled their showrooms and experienced direct payoffs. After making his showroom brighter and more open, Pete Matarese of Liberty Supply experienced 20% increase in sales. Gases Plus branch manager Bill Knickerbocker, mimicking Home Depot/Lowe's warehouse style, remodeled his stores to take advantage of 20 ft ceilings to appeal to customers expecting clean, inviting stores.
Original Press Release:
Gases and Welding Magazine Highlights Showroom Makeovers
Distributors offer tips to make your showroom a selling point.
Dewitt, NY: As a part of its continued effort to provide young gases and welding managers with best practices that will help them grow professionally and further their careers, the May issue of GAWDA Edge features distributors that have recently remodeled their showrooms. The article, entitled "How To: Spice Up A Showroom," shows how little touches can have a big payoff.
Pete Matarese, president of Liberty Supply in Leominster, Massachusetts, was skeptical that his customers would care about a renovation. With a little persuasion from his employees, Matarese allotted $35,000 to make the showroom brighter and more open. Materese's leap of faith paid off with a 20 percent increase in his sales.
Bill Knickerbocker, branch manager of Gases Plus in Gillette, Wyoming, has gained experience from his involvement in renovations at nearly all of his company's stores. When it came to remodeling the Gillete store, Knickerbocker took advantage of 20-ft ceilings to mimic the warehouse style found in Home Depot and Lowe's.
With the popularity of NASCAR inspiring many enthusiasts to work on their own cars, distributors say foot traffic from individuals is increasing. In an era of heightened competition from larger chains like Home Depot and Tractor Supply Co., customers have come to expect clean, inviting stores.
Your may offer in-depth product knowledge and excellent service, but that's only half the battle. Want to learn how to turn your showroom into a showcase? The only way to find out is to head over to www.gawdaedge.org and check out the online resource for young professionals in the gases and welding industries.
For more information, contact Devin O'Toole, editor of GAWDA Edge, editor@gawdaedge.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
