MHEDA Journal addresses changing material handling rules.
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Press Release Summary:
In its Second Quarter 2010 issue, MHEDA Journal features case studies from 8 distributors that discuss implemented strategies formulated to drive profits. In addition to focusing on rental/used equipment, stiffening credit policies, selling multiple lines, and diversifying product lines, strategies include embracing social media, incorporating lean principles, promoting green projects, and innovating parts delivery.
Original Press Release:
The Rules Have Changed in Material Handling
The MHEDA Journal features innovative distributor strategies.
Dewitt, NY: The Second Quarter 2010 issue of The MHEDA Journal (http://www.themhedajournal.org), the leading online magazine for the forklift, storage and handling, and general material handling equipment industries, was mailed to subscribers on April 15 and is now accessible online at www.TheMhedaJournal.org. This special MHEDA Convention issue features case studies from eight distributors, discussing the strategies they've implemented at their companies to drive profits. Among the strategies mentioned: focusing on rental and used equipment, stiffening credit policies, selling multiple lines, diversifying product lines, embracing social media, incorporating lean principles, promoting green projects and innovating parts delivery.
This issue also includes a series of articles from speakers at MHEDA's 55th Annual Convention and Exhibitors' Showcase, to be held May 1-5 in Marco Island, FL. The articles offer a preview of what the speakers will present at the Convention, whetting the appetite of those who plan to attend and providing benefit for those who cannot. Convention speakers and topics featured in this issue include Integrating Marketing Into Your Organization by Barry Lauterwasser, Know More Selling by Sam Richter, Value-Added Selling by Tom Reilly, Breaking Through the Monkey Traps by Peter McLaughlin, What Do You Do Now by Michael Marks and the Cost of Goods Not Sold by Albert Bates.
Other highlights of the Second Quarter issue include a debate about the future of hydrogen fuel cells for powering forklifts, a profile on New Jersey-based forklift distributor A.J. Jersey Inc., an introduction to accounts receivable insurance, Web site strategies for distributors, tips for using contract employees and much more.
The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, e-mail: chris@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
