MHEDA Edge Article examines benefits of diversification..

Press Release Summary:



Finding New Doors To Knock On, written by Springer Equipment (Mobile, AL) President Ted Springer, appears in June issue of MHEDA Edge and asserts that thriving in difficult economic times requires that companies must be willing to diversify. Citing his own company's growth from addressing traditional forklift market to entering world of automatic guided vehicles, Springer said progress is not easy but can pay off in terms of new connections and customers.



Original Press Release:



Material Handling Focuses on Diversification



Tips for finding new doors to knock on.

Dewitt, NY: As a part of its continued effort to provide young professionals in the forklift, storage and handling, conveyor and general material handling industries with up-to-the-minute information on the latest industry trends, the June issue of MHEDA Edge features an article from Springer Equipment (Mobile, AL) President Ted Springer. The article, called "Finding New Doors To Knock On."

The article centers on Springer's belief that, in order to thrive in difficult economic times, a company must be willing to diversify. It's the best way to get the proverbial foot into new doors. For Springer Equipment, this meant moving beyond the traditional forklift market that had been its bread and butter for years and moving into the high-tech world of automatic guided vehicles (AGVs).

It wasn't easy, but the company committed to it. "It meant a big shift for us," says Springer "We've always been in the forklift truck business, but we are now also aligned with some of the nation's best automatic guided vehicle manufacturers as well, we've had to do a great deal of learning."

However, the hard work appears to be paying off for the company "Having the skill and knowledge to provide AGVs and robotics makes a big difference for us," says Springer We've been able to talk to the large corporations about enhancing their efficiency in the long run, with a return on investment of three years or less in most cases. They've responded well to it and are very interested in our solutions."

To find out more about the transition and how its helped the company grow, check out the June issue of MHEDA Edge (www.mhedaedge.org), the online resource for young professionals in the forklift, storage and handling, conveyor and general material handling industries.

For more information, contact Dan Vest, Editor of MHEDA Edge, (315) 445-2347, email: dan@datakey.org.

About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (http://www.TheMhedaJournal.org), e-magazines, newsletters, and industry wiki (http://www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.

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