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MEMA announces market expert to speak at GAAS.

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March 19, 2008 - Steve Ganster, managing director, Technomic Asia, will present Developments in China's Aftermarket at the 2008 Global Automotive Aftermarket Symposium (GAAS) on May 20th. Ganster will characterize trends in the auto market in China, highlighting recent developments in vehicle growth, aftermarket size and segmentation, distribution dynamics, quality issues, and sourcing. He will also present a perspective on opportunities and challenges for western auto suppliers.

Market Expert to Discuss 'Developments in China's Aftermarket' at the 2008 Global Automotive Aftermarket Symposium


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Mema Service Corp
P.O. Box 13966
Durham, NC, 27709
USA



Press release date: March 10, 2008

Research Triangle Park, N.C. - Steve Ganster, managing director, Technomic Asia, will present "Developments in China's Aftermarket" at the 2008 Global Automotive Aftermarket Symposium (GAAS) on Tuesday, May 20, at the Hyatt Regency O'Hare in Chicago, Ill.

Ganster, who lives and works in Shanghai, will characterize trends in the most dynamic auto market in the world, highlighting recent developments in vehicle growth, aftermarket size and segmentation, distribution dynamics, quality issues and sourcing. He will also present a perspective on opportunities and challenges for western auto suppliers.

Ganster has over 28 years in international market strategy consulting, primarily in Asia. He has assisted over 200 multinational firms in their assessment of opportunities in Asia and their resultant business strategy development.

Ganster has broad industry experience including automotive, building materials, FMCG, chemicals, healthcare, packaging and many other industrial sectors. From bases in Singapore and Shanghai, he has worked in China and supervised Technomic's office in Shanghai for over 15 years. Ganster's expertise is focused on helping companies develop growth initiatives to profitably enter or expand in new markets, either through organic strategies or acquisitions/alliances. He is author of the recently published book, The China Ready Company.

About GAAS

The GAAS program is a joint professional education effort of the Alliance of State Automotive Aftermarket Associations (ASAAA), Automotive Aftermarket Industry Association (AAIA), Automotive Aftermarket Suppliers Association (AASA), Automotive Industries Association (AIA) of Canada, Automotive Parts Rebuilders Association (APRA), Automotive Service Association (ASA), Automotive Warehouse Distributors Association (AWDA), Motorist Assurance Program (MAP), Motor & Equipment Manufacturers Association (MEMA), Specialty Equipment Market Association (SEMA), Tire Industry Association (TIA) and University of the Aftermarket.

R. L. Polk & Co. is the corporate sponsor of the Global Automotive Aftermarket Symposium.

GAAS Proceeds Invested in Industry Future

The GAAS scholarship program awarded 154 scholarships in 2007. Including the 2007 awards, GAAS has presented more than 1,300 scholarships and more than $1.3 million since it was formed. Details about the GAAS scholarship program are available at www.automotivescholarships.com.

Contact Margaret Beck, Senior Director of Communications 919-406-8828 media@mema.org

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