MEDecision Unites Sales, Solutions Marketing and Corporate Marketing Under Scott Paddock
Lean Six Sigma Initiative to Bolster Sales and Marketing Organization
WAYNE, Pa. - October 17, 2007 - MEDecision, Inc. (Nasdaq: MEDE), a provider of collaborative care management software, services and clinical content to health care payers, today announced that it has united its sales, solutions marketing and corporate marketing functions under Scott Paddock, newly appointed executive vice president and chief solutions officer. The move emphasizes the company's ongoing initiative to improve organizational effectiveness by harmonizing information and activities across departments. Paddock will oversee the implementation of Lean Six Sigma management principles throughout the sales and marketing group.
"Integrating the sales and marketing operations allows us to better capitalize on organizational assets by eliminating certain corporate boundaries," said MEDecision Founder and CEO David St.Clair. "With his extensive background in Six Sigma methodology, Scott is the ideal candidate to lead this initiative, which will optimize departmental efficiencies and make it easier for our customers and partners to do business with us."
Paddock, age 38, joined MEDecision in July, 2007 to lead its sales function as executive vice president of client solutions. He now expands his responsibilities to include new sales revenue generation, executive client relationships, marketing communications and product solution plans. A trained Six Sigma Black Belt whose career includes seven years in the health care and technology sectors of General Electric (GE) Corporation, Paddock is well-versed in coordinating internal resources to deliver optimum customer service. He maintains more than 15 years of corporate sales and marketing experience overall.
"With three departments now functioning as one, we can become more customer-centric and better focus our solutions delivery," Paddock said. "Lean Six Sigma is the ideal methodology upon which to build this type of effort because of its emphasis on speed and quality, two things that we're always looking to improve."
Paddock said that uniting sales, solutions marketing, and corporate marketing will bring more consistent communications across the three departments. MEDecision's goal is to improve service levels by streamlining handoffs from marketing to sales to implementation to account management. To this end, the three departments will now be able to use common processes and tools, which will drive efficiency and reduce the touch points involved in serving each new customer. Ultimately, the integration positions MEDecision to be more market-driven and to improve its client relationships.
About MEDecision
MEDecision provides health care payer organizations with collaborative care management software, services and clinical content that allow them to increase administrative efficiency and improve the overall quality and affordability of their members' health care. Highlighted by the Patient Clinical Summary (PCS(TM)), a payer-based, electronic health record, MEDecision's technologies analyze data, automate workflow processes and electronically connect patients, providers and payers to give each a common view of the patient's medical history, helping to foster better clinical decision making. MEDecision believes that, in the aggregate, its customers insure or manage care for approximately one in every six people in the U.S. with health insurance. For more information, please visit www.MEDecision.com.
Media Contacts
MEDecision
Tracey Kohler Costello, 610-540-0202
Tracey.Costello@MEDecision.com
