MEDPort's Private Label Line of Fit & Fresh(TM) Containers Gets a Healthy Boost in Shelf Appeal with Milliken Millad® NX(TM) 8000 Clarifier |
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Milliken & Co.
P.O. Box 1927
Spartanburg, SC, 29304
USA
Press release date: March 22, 2011
SPARTANBURG, S.C. - MEDPort LLC, manufacturer of the Fit & Fresh(TM) family of products for healthy eating on the go, upgraded to polypropylene (PP) clarified with the advanced Millad® NX(TM) 8000 clarifying agent from Milliken & Company. MEDPort made the move to Millad NX 8000 to create a private label line of Fit & Fresh containers offering exceptional clarity, brightness and overall shelf appeal for discerning consumers. Working closely with the Milliken team and its PP supplier, MEDPort achieved its goal of glass-like clarity for the recently launched product line, which includes Lunch on the Go, 2-in-1 Salad Shakers and Smart Portion(TM) Chill Containers 2 Cup - all with removable ice packs.
"Our upscale products, which are sold in major department stores, are designed for health-conscious consumers who are looking for high quality and purity in housewares," said Vanessa Honeyghan, quality manager, MEDPort. "When Milliken demonstrated the significantly enhanced performance of Millad NX 8000 clarifier, we recognized that ultra-clear polypropylene would help us differentiate this new private label line and strongly appeal to our target audiences. Milliken's advanced clarifier not only met our high expectations, but also helped us win a new retail customer."
Milliken provided a range of support services to MEDPort and its molder to ensure a smooth transition to Millad NX 8000 clarifier. Milliken experts supplied clarified PP resin samples and assisted with process optimization for the first batches of the new products.
Polypropylene clarified with Millad NX 8000 technology provides a winning combination of crystalline transparency and brightness, as compared to the less-attractive yellowish cast that can occur with traditional clarifiers. Consumers tend to equate clarity and brightness in food containers with purity, safety and quality. Further, with Millad NX 8000, transparency is no longer limited to thin or highly oriented parts, allowing thicker-wall parts to approach the look of clear materials such as glass or amorphous polymers. This property enabled MEDPort to design more-substantial walls for durability and a long useful life while maintaining optimal aesthetics.
"Fitness-conscious consumers are looking for products that reflect their lifestyle, focused on quality, safety and healthfulness," said Brian Burkhart, global marketing manager, PP Clarifiers, Milliken Chemical. "Our advanced Millad NX 8000 clarifier allows companies like MEDPort to enhance the overall value of their products in the eyes of these consumers, while also offering retailers outstanding shelf appeal and differentiation. Millad NX 8000 is quickly becoming the new industry standard for excellence in clarified polypropylene."
About MEDPort
MEDPort, the parent company of Fit & Fresh, is a leading innovative health and medical design and manufacturing company. Headquartered in Providence, R.I., MEDPort focuses on creating solutions for consumers' healthcare challenges and generating unique products to enhance their lives.
About Milliken & Company
A leading international corporation, Milliken is a privately-held, technology-based company serving textile, chemical, and floor covering markets, and is dedicated to building a strong culture of integrity, innovation, and excellence.
Milliken Chemical, a division of Milliken & Company, specializes in developing and producing additives and colorants for the global plastics and household care industries. Milliken Chemical has application and development centers around the world dedicated to customer support.
For more information about Milliken Chemical, please visit www.millikenchemical.com and www.clearpp.com.
For More Information: Brian Burkhart Milliken Chemical Tel: +1 864.503.1928 brian.burkhart@milliken.com
Amy Godfrey AH&M Marketing Communications Tel: +1 413.448.2260, x370 agodfrey@ahminc.com
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