Loyalty Lab Names Former Rewards Network CEO George Wiedemann to Board of Directors


SAN FRANCISCO - March 20, 2007 - Loyalty Lab, Inc., the leading on-demand loyalty and customer relationship solution, announced today it has expanded its Board of Directors to include seasoned direct marketer George Wiedemann, who was most recently was Managing Director of Harte-Hanks Partners.

"George is a loyalty and direct marketing icon. His experience running Rewards Network (AMEX: IRN), Responsys and Grey Direct is unrivaled," said Mark H. Goldstein, CEO of Loyalty Lab. "We are privileged to have him on our board and look forward to his guidance and creative wit."

"Loyalty Lab represents the new generation of powerful yet elegant and efficient technology tools that will enable marketers to use information based strategies for rewarding and retaining their most valuable customers," said Wiedemann, "I can put my experience and insights to good work at Loyalty Lab as the company propels forward."

Wiedemann's career in direct, interactive and database marketing spans more than three decades. He was most recently a Managing Director at Harte-Hanks Partners, the strategic engagement arm of direct marketer Harte-Hanks. Prior to that, he was CEO of Rewards Network, a leading hospitality loyalty program provider. He came to that role from Responsys, a commercial email provider favored by top marketing analyst firms where he was President and CEO.

Wiedemann spent 21 years at Grey (now Grey Global Group, part of WPP), where he founded Grey Direct and built it into a global direct marketing firm with more than $1 billion in billings. In addition to his commercial posts, Wiedemann served on the board of the directors of the Direct Marketing Association for 15 years, capped by a 1999/2000 term as Chairman of the Board. Wiedemann is currently a principal at his marketing services firm, Wiedemann & Lomasney.

About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Pfaltzgraff, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.

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