LinkShare Standardizes on Informatica PowerCenter 8
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Press release date: December 5, 2007
Creates extensible data integration foundation for new services and business
REDWOOD CITY, Calif., Dec. 5 - Informatica Corporation (NASDAQ:INFA), a leading provider of data integration software, today announced that LinkShare Corporation, the premier pay-per-action affiliate marketing, search and lead generation network, has upgraded its enterprise data integration platform to Informatica PowerCenter 8 to help power continued rapid business growth and the introduction of new services.
LinkShare has relied on Informatica PowerCenter since 2000 to help deliver detailed intelligence to merchants and affiliates that analyzes the success of their marketing campaigns -- a process that involves aggregating data across more than 500 data sources and handling more than 300 million transactions per day. The move to PowerCenter 8 is enabling LinkShare to leverage a distributed grid computing architecture to bring more cost-effective scalability and enhanced reliability to this business-critical process, while gaining the high performance necessary to accommodate its fast-growing data volumes. LinkShare will also leverage PowerCenter 8 to help implement new data-driven Web services to help better serve customers and expand its business.
"You always want 'bigger, better, faster,' and Informatica has definitely been able to provide that for us," said Dave Ramos, director of business intelligence and analytics at LinkShare. "Without Informatica, we wouldn't be successful -- it's as simple as that. It would be like trying to dig out from an avalanche with a shovel."
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a wholly owned subsidiary of Rakuten, Inc. (JASDAQ: 4755).
Informatica Corporation (NASDAQ:INFA) is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,900 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale.
For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or visit http://www.informatica.com/.
Source: Informatica Corporation
CONTACT: Deborah Wiltshire of Informatica Corporation, +1-650-385-5360, firstname.lastname@example.org;
or Donna Lyon of Text 100, +1-415-593-8478, email@example.com, for Informatica Corporation
Web site: http://www.informatica.com/