Lincoln Electric Helps Attract Next Generation of Welders with Sponsorship of American Welding Society's Careers in Welding Trailer


AWS Virtual Welding Trailer Features Lincoln's Innovative VRTEX® 360 Virtual Reality Arc Welders

Cleveland - The Lincoln Electric Company has partnered with the American Welding Society (AWS) to provide an exciting, hands-on welding experience to attract new people to the profession. As part of this partnership, Lincoln Electric recently provided VRTEX® 360 Virtual Reality Arc Welders for AWS's new Careers in Welding Trailer that debuted at FABTECH 2011, North America's largest metal forming, fabricating, finishing and welding event.

The 53-foot expandable trailer, with 650-square feet of exhibit space, includes five VRTEX® systems - one stationed outside the trailer and four inside. The AWS mobile exhibit was designed to inspire prospective students about careers in welding, especially young people just starting out, as well as people seeking a new career, by allowing them to try a safe, hands-on experience with a variety of welding processes.

The virtual reality weld training simulators allow users to get first-hand experience of the following:

o SMAW (stick), GMAW (MIG) and FCAW (flux-cored) welding processes

o Multiple weld joint configurations and welding positions

o A variety of real world welding environments, including a welding school booth, construction site and process piping location, among others.

Lincoln Electric developed the virtual reality weld training solution to enable schools to engage and train new skilled welders more efficiently with lower costs, and to allow shops to easily integrate high-tech training tools into their in-house curricula.

"Welders can learn more quickly when virtual reality arc welders are part of the curricula. It allows the student the opportunity to receive real-time feedback as they weld and reinforces the correction of improper technique. It also provides the student the opportunity to try many more welds without the impact or cost of materials and scrap in a real welding training lab," said Deanna Postlethwaite, Marketing Manager, Lincoln Electric Automation Division. "We're pleased to have AWS use our technology not only to showcase careers in welding but also to show the industry the many benefits of virtual reality training."

AWS plans to take its mobile welding exhibit on the road for 18 - 24 weeks a year at key industry shows and events geared to future welders and career changers.

Lincoln Electric also has been taking its VRTEX® 360 system on the road. Later this year, it will be on display at the PRI: Performance Racing Industry show, Dec. 1-4, in Orlando, Fla., and at the Power-GEN International show, Dec. 13-15, in Las Vegas.

For more information on the VRTEX® 360 or to request a demonstration, call (216) 383-2667 or visit www.VRTEX360.com. You can also see photos on the VRTEX 360 Facebook® page.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume control systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.

About AWS

The American Welding Society (AWS) was founded in 1919 as a multifaceted, nonprofit organization with a mission to advance the science, technology and application of welding and allied joining and cutting processes including brazing, soldering, and thermal spraying. Headquartered in Miami, Florida, and led by a volunteer organization of officers and directors, AWS serves more than 68,000 members worldwide and is composed of 22 Districts with 250 Sections and student chapters. For more information, visit the society's website at www.aws.org and click on "Pressroom."

About AWS Foundation

The AWS Foundation was established by the American Welding Society on September 13, 1989, to support programs that ensure the growth and development of the welding industry through strengthening research and educational opportunities in welding and related industries. Led by a volunteer Board of Trustees, the Foundation is organized as a not-for-profit 501(c)(3) charitable organization. Administration, including program development, fundraising, public relations, marketing and financial management, is provided by a small development staff of the American Welding Society. Its operations are conducted from the Society's offices in Miami, Florida. For more information, visit www.aws.org/foundation.

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Media Contacts:

Robin Suttell - rsuttell@fallscommunications.com or 216.696.0229

Cristy Coté - ccote@fallscommunications.com or 216.696.0229

Greg Coleman - greg_coleman@lincolnelectric.com or 216.383.2462

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