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Legendary Fisherman Bill Dance Reels in Viewers with HD Images Shot Using Fujinon Lenses

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FUJIFILM Optical Devices U.S.A., Inc.

10 High Point Drive, Wayne, NJ, 07470, USA

Original Press Release

Legendary Fisherman Bill Dance Reels in Viewers with HD Images Shot Using Fujinon Lenses

Press release date: June 17, 2014

FUJINON ZA12x4.5BERM lenses perform in harsh conditions with outstanding reliability

Wayne, N.J. – When America's best-known professional fisherman Bill Dance demonstrates his magic touch to TV viewers, his production crew captures the moment with super wide angle lenses from the Optical Devices Division of FUJIFILM North America Corporation. A television fixture since 1968, Dance's trademark is his ability to entertain his audience, while he teaches them how they too can land the big fish. His shows, "Bill Dance Outdoors" and "Bill Dance Saltwater," reach a combined total of over 200 million households airing on the NBC Sports Network, Discovery's Destination America, and the Outdoors Channel.

Dance's production team has used FUJINON lenses since 2008, but this year expanded their inventory with the purchase of two ZA12x4.5 BERM ENG/EFP lenses from Universal Media Services of Pensacola, Florida for use on their Sony HD cameras. Shane Bell, producer and editor for "Bill Dance Outdoor," said, "For each half-hour show, our three-man camera crew spends up to four days fishing and filming from sunup to sundown in conditions that can include saltwater spray and harsh glare off the water. But the quality of the glass used in these lenses really helps us get great footage even with low-light or high-contrast conditions."

The FUJINON ZA12x4.5BERM is a 2/3" ENG-style Select Series Super Wide Angle ENG/EFP lens featuring a 2X range extender, DigiPower servo for highly accurate zoom and focus control, and Quick Zoom for rapid focus checks in the telephoto position. Their super wide angle allows the team to include both Bill and his guest fishermen in the same frame, while the quick zoom capability lets them capture the battle between fish and angler from the first strike to the moment Bill hauls his catches aboard. Bell explained, "With these lenses, we've been able to deliver captivating content that makes viewers feel as if they've climbed aboard for the fishing expedition."

He continued, "These are also very robust lenses. We have absolute confidence that they will hold up to the rigors of our type of outdoor field production. The field crew has given the new lenses rave reviews, and the price point was also very appealing. For us, it's an ideal combination. I would recommend FUJINON lenses without hesitation."

Host Bill Dance added, "We depend on great equipment like FUJINON lenses. It's what makes us a living!"

About Fujifilm
This year marks FUJIFILM’s 80th anniversary, and 40 years for the Optical Devices Division, formerly known as FUJINON, in the U.S.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada.

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.7 billion, at an exchange rate of 103 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

FUJIFILM Optical Devices Division, 200 Summit Lake Drive, Valahalla, New York 10595. Phone: 914-789-8100. Web site: www.FUJINON.com.

Contact information: Robin Hoffman, Pipeline Communications CLIENT, 277 Valley Way, Montclair, NJ 70421655.

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