LG Electronics MobileComm - The Fastest Growing Mobile Phone Brand in North America - To Showcase Innovation and Leadership at CTIA Wireless 2006


Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature Development and Aggressive Marketing Initiatives

LAS VEGAS, April 5 / -- LG Electronics MobileComm USA, Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories, will be featuring its unique line of highly advanced mobile phone technologies at CTIA Wireless 2006 held at the Las Vegas Convention Center in Las Vegas, Nevada. LG Mobile Phones will be displaying handset technology in their 2006 lineup that will continue to fuel their growth in North America. In addition to the latest in handset and mobile entertainment technologies, LG Mobile Phones will be introducing products exclusive to Asia, soon to be available in North America.

The strong presence for LG Mobile Phones at CTIA reflects the company's success, demonstrated by the recent number two finish across all mobile phone technologies in the United States for 2005. In addition, LG once again secured the number one position in the CDMA handset market both in the U.S. and globally according to IDC, a leading information technology market research and advisory firm. LG's relentless dedication to providing the most innovative products to the market has propelled LG to become the fastest growing mobile phone brand in North America according to Strategy Analytics, Inc.

LG maintained the largest share of the U.S. CDMA mobile handset market, increasing its CDMA market share to 27.3 percent by selling nearly 19 million units in this highly competitive arena according to IDC. LG also strengthened its position as a GSM handset manufacturer; securing the number four spot just two years after the launch of its first GSM device. With strong growth in the GSM market, with over 2.2 million GSM handsets shipped in the U.S. for the fourth quarter of 2005, LG is poised to continue its expansion into the U.S. GSM space into 2006.

"Our 2006 handset roadmap features a myriad of products that push the envelope of mobile phone technology and functionality," said Juno Cho, president of LG Electronics MobileComm U.S.A., Inc. "Innovation and the desire to create cutting edge wireless devices are at the heart of LG's business success. While direct communication will continue to be the primary role of a mobile device, LG also believes that consumers worldwide are ready to make their mobile phones their all-in-one entertainment device."

As one of the world's leading mobile phone manufacturers, building a brand that connects with customers and becomes part of their daily life is important to LG. The company's marketing programs for 2006 leverage both traditional advertising and grass roots marketing geared at reaching the people who influence tomorrow's trends. An important part of the marketing mix for LG is to create synergies with leading entertainment companies that allow LG to fuse entertainment and technology in its products. This year at CTIA LG will also announce a collaboration with Disney Mobile to launch the DM-L200, one of the two handsets for the new Disney Mobile service.

LG is displaying the full range of handset style and functionality at CTIA 2006. Devices available will show the latest in multi-media messaging, video telephony, terrestrial DMB functionality and quad band technology. Style is exhibited with several new swivel designs and accessories that accentuate the mobile phone users' experience. Other handsets that give a glimpse into the future of mobile phones in the United States include the exciting Chocolate Phone currently only available in Korea.

LG's presence in Las Vegas kicks off with during the official CTIA Press Reception at the Stirling Club on April 4. LG will also present at Mobile Focus at the MGM Grand on April 5. During exhibit hours, attendees can get a closer look at LG mobile phone technology at the LG Booth, #125 in the Central Hall of the Las Vegas Convention Center.

Featured LG Handsets at CTIA 2006 Include:

LG550 -- A cool, thin mobile phone, the LG550 looks, feels and plays music like a portable stereo. It plays MP3s from a MicroSD removable disk allowing consumers to download and play their favorite full-length tunes right on the phone. Or, audio can be transmitted to car stereo or other FM receivers via Bluetooth. Other fun features include an integrated camcorder and 1.3 MP CMOS camera, and 64 MB of MicroSD (TransFlash) external memory. The phone's touch wheel, automatic speech recognition capability and speakerphone make it fun and effortlessly easy to use. Users can express themselves creatively with interchangeable faceplates and by composing their own ring tones manually or by humming a melody. Look out American Idol!

LG8300 -- The LG8300 is a sleek stylish music phone designed to delight the most avid audiophiles. Music lovers can use the phone's music-on-demand capability to download songs they want to play on the LG8300's integrated MP3 player. Like the LG550, music from a cell phone never sounded as good as it does over the phone's dual stereo speakers or on a Bluetooth enabled stereo headset. In addition to making good music, the phone features a 1.3 megapixel camera/video recorder. Its EV-DO and Mobile Web capability go hand in hand to make the phone a high-speed portal to the Internet. The LG8300's advanced voice recognition combines with other features like Simultaneous GPS to provide end users with new and interesting capabilities.

Chocolate Phone -- Cutting edge innovation used in Europe and Korea features an ultra-thin, lightweight design the Chocolate Phone gives users the ultimate in style, while including the hottest functionality including touch pad buttons, MP3 music player with stereo sound and multitasking capability. With the LG Chocolate Phone, users are free to enjoy the best mobile phones have to offer whenever or wherever they are.

LG3400 -- Sleek, sexy and super lightweight, the LG3400 from LG is the perfect choice for style-wise consumers who believe in keeping life simple. The LG3400 offers a full-color internal display, melody composer for creating custom ringtones and an easy, one-touch speakerphone, all packed into an ultra-compact clamshell.

LG350 -- With Bluetooth capabilities, speakerphone, and speaker-independent voice recognition the new LG350 camera phone keeps you connected wherever you go. With dual full-color LCDs, see who's calling without a flip or view Picture Mail on the large internal screen. The external LCD also conceals when the phone is inactive, giving your LG350 a smooth and sleek appearance. Got game? With 3D graphics support, your games will look great too!

LG225 -- The LG225 is the perfect combination of essential functionality and superior performance. Packaged within a sleek, black clamshell, the LG225's VGA camera lets you take color photos, show them off on your rich color display, or send them to friends via MMS. With its full-duplex speakerphone you can talk hands-free while on-the-go around the globe. And now with MSN Messenger, you can IM around the world, as well. This solid phone is great at home, work or play!

CG300 -- Launched in March, the CG300 is the latest Push-to-Talk phone with Cingular. The CG300 allows you to speak with up to 30 people instantly. Plus, it offers advanced Bluetooth and camera features. Talk hands-free using a Bluetooth headset, take and save up to 300 photos, or switch to speakerphone in just one touch, all in a sleek and sporty clamshell. With the advancement of quad-band technology, users have the ability to communicate almost anywhere worldwide.

CU320 -- Launched at CES, the CU320 is one of the first UMTS phones created for Cingular. The phone's key features include support for 3G: Cingular Video, Faster & Richer Media Net and a 1.3 Megapixel rotating camera/video with flash and the ability to record up to 25 minutes of video. The phone's built in MP3 music player features stereo sound and a TransFlash memory port for added storage. The first true multi-tasking phone, the CU320 allows users to create and send text messages while listening to music.

Note to Editor:
"LG is the fastest growing mobile phone brand in North America." Source: Strategy Analytics, Inc. North America handset sell-in market share: all technologies. Market share growth over the course of 2002-2005

About LG Electronics, Inc.

LG Electronics, Inc., is a global leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA mobile phones, residential air conditioners, optical storage devices and home theater systems. With total worldwide consolidated revenues of more than US$45 billion (2005), LG Electronics comprises four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is one of the world's leading manufacturers of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.

For more information, please visit http://lgusa.com/.

CONTACT: Demetra Kavadeles of LG Electronics MobileComm USA, Inc., +1-858-635-5232, dkavadeles@lge.com; or Josh Roberts, +1-310-248-6148, josh.roberts@ogilvypr.com, for LG Electronics MobileComm USA, Inc.

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