LA-CO Markal Launches New Pro-Line HP Web Site
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Interactive Web Site Shows Extreme Marking Capability
ELK GROVE VILLAGE, IL - January 2009 - Family owned and operated LA-CO Industries, a diversified manufacturer of the Markal brand of industrial marking products, announces the launch of a new, user-friendly Web site, www.ProLineHP.com. Geared primarily towards metal working or welding professionals, ProLineHP.com uses a visually-entertaining and interactive format to provide an added level of value, product information and service to those with the toughest industrial marking needs.
Designed to educate heavy industrial users on the versatility of Markal's new Pro-Line HP markers that launched in September of 2008, the Web site utilizes a bold visual platform and interactive features to illustrate the variety of extreme environments that Pro-Line HP markers are suitable for. Upon entering the Web site, users are greeted with energizing music and intense visuals, while a functional layout enables them to navigate with ease.
Just Say No to Wimpy Markers
To help provide an enriched experience for visitors, the Web site features an informative yet humorous demo video that details the benefits and applications of Pro-Line HP and encourages metal working and welding professionals to "Just say no to wimpy markers." Pro-Line HP marks the most difficult industry applications with precision, even on oily, soapy and wet surfaces, but without the health and environmental issues of other liquid paint markers. In addition, visitors can also click on the Colors tab to scroll over and better view the bold array of 14 colors available with the Pro-Line HP product line.
Try it out and Hit Your Mark
ProLineHP.com also provides metal layout and fabrication workers with the unique opportunity to share their extreme marking experiences by emailing in videos, pictures and stories that tell how they use Pro-Line HP markers. Markal will then post their favorites on ProLineHP.com and send all winners a Markal "Extreme Measuring Device" along with a set of Pro-Line HP markers. Visitors can also request a free trial set of markers to test drive on their applications by simply clicking on the "Get Sample" tab.
"When designing this Web site, our goal was to create a fun experience for welders and metal workers while also providing them with the unique opportunity to tell us their stories," states Dan Kleiman, chief executive officer of La-CO/Markal. "The end result is an interactive Web site that is as extreme and bold as the Pro-Line HP markers."
In a continuous effort to enhance the customer's experience, a ¡§Where to Buy¡¨ tool helps users locate local Markal distributors. By entering a postal code and specifying the distance (in miles) that they would be willing to travel, metal working professionals in the United States and Canada can view a complete list of distributor locations closest to them in the range specified.
Visitors looking to learn about other Markal high performance marking tools products can easily navigate to Markal.com to quickly find the marking product they need for any welding or fabrication job.
More About Pro-Line HP Markers
With the ability to write on any surface, the Pro-Line HP provides the right tool for a variety of materials and industrial working conditions. Low in halogenated compounds
and sulfur, these permanent liquid paint markers are ideal for corrosion-sensitive applications. The Pro-Line HP line delivers a durable and quality mark time and time again and marks on most types of metals and coated metal surfaces, including carbon and stainless steels, aluminum, powder coating, PVC plastics and epoxies. The Pro-Line HP has also proven to be an excellent marking choice on most types of plastics, rubber compounds, glass, ceramics and many other non-porous surfaces, demonstrating its versatility again. Manufactured with the industrial worker's health and safety in mind, Pro-Line HP liquid paint markers are Xylene-free and void of any California Proposition 65, EPA HAPS or SARA 313 listed chemicals.
LA-CO Industries is a diversified manufacturer of the Markal brand of industrial marking products, the LA-CO brand of plumbing chemicals and supplies, and the All-Weather"µ brand of animal health marking products. Since 1934, LA-CO has manufactured the finest industrial marking and plumbing products.
Based in Elk Grove Village, Illinois, LA-CO manufactures more than 2,000 products for the plumbing, HVAC, industrial, agricultural, lumber, welding and other industries. Today, LA-CO products are sold around the world through a network of 6,500 distributors in the U.S. and more than 50 foreign countries. For 75 years, one overriding ideal has shaped the face of family-owned LA-CO and its extensive product offering: listening to the needs of the customer.
For media inquiries, please contact Gaelen Bell at (312) 946-6089 or gbell@msinet.com. For more information, please contact LA-CO Industries, Inc/Markal at 1201 Pratt Boulevard, Elk Grove Village, IL 60007; (800) 621.4025, customer_service@laco.com or visit online at www.laco.com.
