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KYOCERA Corporation
6 Takeda, Tobadono-
Kyoto, 612-8501
Japan
Press release date: October 29, 2008
A comprehensive, easy-to-understand introduction to industrial ceramics
KYOTO, JAPAN - October 29, 2008 - Kyocera Corporation (President: Makoto Kawamura) (NYSE:KYO) today announced the launch of its Fine Ceramics World Web site, a comprehensive introduction to the field of fine ceramics and the various roles these materials play in supporting the development of cutting-edge technology. As a pioneer with half a century of experience in fine ceramics - also known as "advanced ceramics" or "new ceramics" - Kyocera created the site to educate diverse audiences ranging from students and researchers to the general public. The site provides easy-to-understand illustrations and animations of the materials and manufacturing processes involved in making fine ceramic products. Users can also learn about the broad applications of fine ceramics in everything from semiconductor components and industrial machinery to medical implants, kitchen knives and fine jewelry.
Fine ceramics possess unique physical, chemical and optical properties - including electrical insulation; thermal conductivity; extreme hardness; and outstanding resistance to heat, wear and corrosion. Though first widely deployed in electronics, years of research and development have made fine ceramics indispensable in a variety of other industries. As a leader in the field, Kyocera has used its original technologies to establish new markets and create entire new lines of innovative fine ceramic products.
o Fine Ceramics Background Fine ceramics are categorized as one subset of the broad family of ceramic materials - a family that also includes ordinary pottery, porcelain, glass and cement. However, fine ceramics differ from these conventional ceramics in the purity of their raw materials and the high precision that characterizes their manufacturing process. The term "fine ceramics" was coined by Dr. Kazuo Inamori, founder of Kyocera Corporation (formerly Kyoto Ceramic Co., Ltd.), who maintained that "unlike conventional ceramics, those used in industrial applications must be 'fine' physically and structurally."
Fine ceramics can be designed for use in an array of advanced mechanical, electrical, electronic, magnetic, optical, chemical and biochemical applications. Today, fine ceramic technology is used in fields such as electronics, semiconductors, automobiles, telecommunications, industrial machinery, healthcare and food preparation.
o Special Features of the Web Site (in English and Japanese)
1. A straight-forward introduction to fine ceramics What are fine ceramics, and how do they differ from regular ceramics? The Fine Ceramics World Web site provides an easy-to-understand explanation, along with a step-by-step description of the manufacturing process and history of fine ceramic materials.
2. Introductory and advanced information In order to simplify the sometimes complex nature of fine ceramics, this Web site includes illustrations and animations that provide an introduction and basic summary of fine ceramics, with more detailed scientific definitions for those who want to expand their understanding.
Fine Ceramics World Web Site (English) http://global.kyocera.com/fcworld/ Fine Ceramics World Web Site (Japanese) http://www.kyocera.co.jp/fcworld/
About Kyocera KYOCERA Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of cutting tools, solar power generating systems, telecommunications equipment, semiconductor packages, electronic components, laser printers, copiers and industrial ceramics. During the year ended March 31, 2008, the company's net sales totaled 1.29 trillion yen (approximately USD12.9 billion).
Contacts: The Alarus Agency, Inc. Leila Henry Phone: 619-235-4542 Cell: 619.368.7428 Email: leila@alarus.biz
Kyocera Corporation (Japan) Judah Reynolds, +81-(0)75-604-3416 Corporate Communications webmaster.pressgl@kyocera.jp
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