Journal Article theorizes how to survive hard economic times.

Press Release Summary:



In current issue of Welding and Gases Today, Gases and Welding Distributors Association's journal, James Kane offers distributors 3 beliefs that will ensure trust of customers as well as end-users, strategic partners, suppliers, and employees. These beliefs are relayed in order to help company withstand challenging economic environment. Key notes include exhibiting sense of competency, honesty, respectfulness, and consistency; creating sense of belonging; and sharing sense of purpose.



Original Press Release:



Building Customer Loyalty



Maintaining or developing better relationships with customers can help a company withstand a challenging economic environment.

Dewitt, NY - While most businesses were hurt during the recent economic downturn, some thrived. What secret did these companies know?

"What do they know that most organizations don't? If I told you they build better relationships than anyone else, you might roll your eyes and think that is a simplistic explanation. But that is the truth," writes James Kane in the current issue of Welding & Gases Today, the journal of the Gases and Welding Distributors Association.

Kane, a loyalty strategist and consultant on building and maintaining loyal business relationships, offers distributors three "beliefs" that will ensure the trust of customers, as well as end-users, strategic partners, suppliers and employees.

First, Kane notes, they must be able to trust you in order to be loyal to you. The people and organizations around you require competency, honesty, respectfulness and consistency. Kane says that you will never receive credit for exhibiting such traits because the people around you expect them. "When someone agrees to do business with you or work for you, they assume you will do all these things or possess these qualities," writes Kane. "If you don't the relationship will end immediately."

Second, create a sense of belonging, a sense that you are both on the same team. "Whether it is a customer, an end-user, a supplier, an employee or another important person in your life, you need to become indispensable to them. You need to think about how your services and products can help them win," says Kane.

Third, the relationship must have a sense of purpose. Technology has revolutionized our sense of community, giving it worldwide scope. People need to feel that their relationship will result in something more than making money.

Kane has more to share on relationship building in the current issue of Welding & Gases Today, the journal of the Gases and Welding Distributors Association (GAWDA). Take advantage of his advice by reading "The Science of Loyalty" at Welding & Gases Today Online, the leading trade journal for the welding, welding equipment, industrial gases, medical gases and specialty gases industry.

For more information, contact the Welding & Gases Today editor editor@weldingandgasestoday.org or 315-445-2347.

About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (welding andgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.

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