J. J. Keller to Sponsor Seavey's Iditarod® Racing Team in 2010
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J. J. Keller & Associates, Inc.
3003 W. Breezewood Lane
Neenah, WI, 54957
Press release date: January 4, 2010
Neenah, WI - James and Rosanne Keller, representing J. J. Keller & Associates, Inc., announced their sponsorship of Seavey's Iditarod Racing Team for the fourth consecutive year. They will be the exclusive sponsor for musher Dallas Seavey, who in 2005 became the youngest musher ever to finish the Iditarod and was the sixth-place finisher in the 2009 race. They will also be a major sponsor for Dallas' father, Mitch, who was the 2004 Iditarod champion and fourth-place finisher in the 2009 race.
According to J. J. Keller President & COO James J. Keller, "We are honored to support the Seaveys. Calling this a sponsorship doesn't do it justice. This is more of a partnership with mutual respect between both families, with the ultimate goal being to win the Championship." Keller added that if either musher wins, a 2010 J. J. Keller Iditarod Championship Celebration will be held at J. J. Keller headquarters.
The Iditarod, Alaska's best-known sporting event, begins on Saturday, March 6, 2010, in Anchorage and will end in Nome 10 to 13 days later after a 1,149-mile trek through harsh terrain and unbelievable obstacles. It is often called "The Last Great Race on Earth," and to date 75 mushers have registered for this year's event.
Dallas and Mitch are widely considered two of the favorites to win the 2010 Iditarod. Dallas recently completed a 180-mile training run in 36 hours, saying, "I've never mushed a team of dogs that wants to run as badly as this one. We'll definitely be turning some heads in March." Mitch, the Iditarod musher with the most top ten finishes, remarked that he too has an excellent team of dogs to help him contend for his second Iditarod win. Both Seaveys began their training in September 2009 and plan to continue right up to the start of the race in March.
The J. J. Keller Iditarod Racing Team, including the PK Media film crew, will be on site providing up-to-the-minute blog entries, photos, video and action-packed race results, which can be found at www.jjkeller.com/iditarod. Starting in January, the website will also feature regularly-updated video of Dallas' training routine. And for the fourth year in a row, the Team will be filming J. J. Keller's 2010 Iditarod Adventure, an HD DVD for the enjoyment of customers, vendors, schools, organizations, associates, friends, the military, and others. Once the Iditarod is completed, they will publish the J. J. Keller's 2010 Extreme Report documenting the entire event.
Keller and his wife Rosanne created the J. J. Keller Extreme Transportation Solutions sponsorship after meeting Dallas Seavey in Seward, AK, in 2006. The goal of the sponsorship is to recognize those with an extreme commitment to transporting goods. "Just as sled dogs were once used to transport everything from mail to medicine, modern trucking professionals are now the ones who transport goods in many challenging environments," said Keller. "We're proud of J. J. Keller's 57-year history of helping them accomplish this safely."
About J. J. Keller
J. J. Keller & Associates, Inc.® was established in 1953 and has become the nation's leader in risk and regulatory management solutions. The company employs over 1,200 associates and serves nearly 350,000 customers, including more than 90% of the Fortune 1,000. J. J. Keller's diverse products and services include publications, forms, training, supplies, software, consulting, online management tools, outsourced services, and mobile technology. For more information about J. J. Keller's solutions, call 800-327-6868, visit the company's website at jjkeller.com, or e-mail firstname.lastname@example.org.