Interwoven GearUp 2008 Global User Conference Set to Help Customers Shift to Meet Changing Marketplace Needs
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Press release date: March 17, 2008
Visionaries and Industry Experts to Explore the New Face of Content and How to Leverage it
SAN JOSE, Calif., March 17 -- Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today unveiled the lineup of presentations and keynote speakers for Interwoven GearUp 2008.
Interwoven's 7th annual GearUp 2008 conference, which is expected to draw over 1,000 attendees, will showcase how unlocking the value of content can help companies continue to prosper amidst a constantly shifting business landscape. This year's conference will be held at the Marriot Hotel in San Francisco, April 22-24, 2008. For detailed information, or to register for the event, please visit http://interwoven.com/gearup.
The theme for GearUp 2008 is "Shift -- Expectations, Strategy, Perspectives." In today's wildly fluctuating market landscape, a company's success lies in its ability to adapt to shifting demands. GearUp 2008 will showcase how companies are finding innovative ways to leverage content as one of their strongest assets, allowing them to set their sights on the future. By building a strong foundation with content at the core, businesses gain the agility to shift their strategy in response to changing market conditions.
This thought-provoking event will feature over 85 breakout sessions, keynotes by world-class industry speakers, Interwoven senior executives, customers, and leading technology partners. GearUp 2008's powerful keynote speaker lineup includes:
o Guy Kawasaki, an innovative entrepreneur and an author of eight books, who has made a living from shifting conventional thinking. o Robert X. Cringely, an irreverent columnist for InfoWorld, and a host and producer at PBS. Cringely was the 12th employee at Apple (1977) and brings a unique view of the technology landscape based on his experiences over the past 30 years. o Suresh Vittal, a senior analyst at Forrester focused on interactive marketing. Vittal helps marketing clients navigate the ever-shifting marketing technology landscape to develop data-driven marketing strategies.
"The business landscape today is undergoing turbulent, aggressive, and rapid change," said Ben Kiker, chief marketing officer at Interwoven. "The ways in which customers consume information and businesses manage their information assets are constantly evolving. To adapt and thrive in this shifting economy, businesses must harness the new face of content or risk becoming irrelevant. This is why our customers -- many of the brands that drive the global economy -- have put Interwoven at the core. We look forward to welcoming them -- and the extended Interwoven community -- for another record-breaking GearUp conference."
GearUp 2008 Track Sessions GearUp 2008 will provide Interwoven customers and partners with valuable insight into how to maximize the value of their content, leverage innovative Interwoven technologies, best practices for implementations, and how to select the right solutions and products.
The conference provides three tracks that are designed to inspire and educate, and foster a vibrant information exchange amongst attendees:
The Business Solutions Track-Shift: How to Drive It The Business Solutions Track will provide valuable highlights into increasing awareness, satisfaction, and profitability from customers, as well as building collaboration, compliance, and security into your business processes. Attendees will learn how the latest content management solutions and trends, new technologies, and fresh interfaces deliver on these key business needs while helping unlock the value of content to drive growth for the business.
Presenters include insightful business and technology executives, customers employing best practices, and other experts, who will present and discuss solutions for such priorities as:
o Web Content Management o Marketing Asset Management o Targeting, Segmentation and Analytics o Multivariable Optimization o Matter-Centric Collaboration o Compliance and Audit
Technology Solutions Track: Shift -- How to Deliver It
The Technology Solutions Track will explore in greater depth the specific solution and product categories available today. Participants will learn about the many aspects of managing, storing, delivering, and preserving content. Through case studies, presentations, demonstrations, and discussions, technology track attendees will come away with an in-depth understanding of the requirements, options, and possibilities one needs to consider when formulating a company strategy. Topics in this track include:
o New Innovations: Capture Technologies, Document and Media Imaging o Interoperability and Scaling o Meta-Tagging o Usability Enhancements o Peer-to-Peer Automated Messaging
Developer Track: Shift -- How to Enable It The Developer Track covers a variety of technical themes, such as site development, application architecture, extending API functionality, and best practices from around the world. Sessions are presented by Interwoven's DevNet members, a growing community of over 20,000 members worldwide, select industry partners, and key Interwoven technical staff and promises to give an insiders view of optimizing your Interwoven installation with tips, hints, and tricks from the gurus that know it better than anyone.
Executive Summit The Executive Summit is an invitation-only track tailored specifically for senior executives engaged in driving and elevating the conversation in their organizations about maximizing online business performance. In this interactive one and a half day track, executives will gain thought-provoking insights from thought leaders in digital marketing from their peers and Interwoven executives.
Partner Network Pavilion GearUp 2008 offers attendees an opportunity to learn about recent innovations and complementary solutions from Interwoven's partners. A record-breaking number of Interwoven partners sponsoring GearUp2008 and exhibiting in the Partner Network Pavilion include: Acquity Group, Avenue A I Razorfish, Baker Robbins & Company, BCS Systems, BigHand, Canon USA, Coremetrics, Covario, Digitaria, DocAuto, DocsCorp, Earthbound Media Group, eCopy, Enterpulse, iEnvision Technology, GSPANN Technologies, ILTA, Informative Graphics, IntApp, Kofax, Lionbridge, Marketing Associates, Metastorm, Micro Strategies, Molecular, Office Information Australia, Omtool, One to One Interactive, Paperless Solutions, Phoenix Business Solutions, RBRO Solutions, Ricoh, Riverbed, Roundarch, Smart Solutions, Tealeaf, Translations.com, Traveling Coaches, WebTrends, Yash Technologies, and Younts Consulting.
Gala Event In keeping with this year's conference theme, Interwoven will host a GearUp Gala event aptly named "Nightshift." Nightshift will be held at Ten15 Folsom, San Francisco's largest and most innovative nightclub. The internationally renowned club has won numerous accolades, receiving dozens of awards including best nightclub in the nation. Guests will enjoy lively entertainment from Double Funk Crunch, a 9-piece party band formed in 1997 with a repertoire that encompasses all types of dance music from Big Band to Smooth Jazz, Latin to Hip-Hop, R&B to Blues, and Disco to Rock.
Attendee Registration To register for the Interwoven GearUp 2008 Conference and find out more about this year's speakers, view breakout session samples, and see what else the conference agenda has to offer, please visit http://interwoven.com/gearup.
About Interwoven Interwoven, is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,200 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, the Federal Reserve Bank, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/.
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