IBC 2013: Vizrt Social TV Solution Integrates with Applicaster to Offer an Easy Workflow Between On-Air Graphics and Second Screen Applications
Nordre Nøstekai 1
Press release date: September 6, 2013
Second Screen and Companion Apps are becoming a new standard medium for broadcasters to drive ratings and engage viewers in the broadcast.
Applicaster, provider of a robust broadcast platform for delivering multi-screen experiences, and Vizrt have partnered to offer a seamless workflow to synchronize user inputs and integrate user participation into the main broadcast.
At IBC 2013, Vizrt and Applicaster will demonstrate second screen engagement with the Vizrt Social TV solution in Vizrt's IBC booth 7.A10.
Applicaster engages viewers with variety of entertainment layers that turn them into active participants and consumers. Applicaster's platform includes features which retrieve user feedback, then, by integrating with the Vizrt Social TV Solution, sends the feedback to the control room for on-air use.
Integrating Applicaster's user input based features with the Vizrt Social TV Solution enables an easy workflow for broadcasters - they are now able to automate and complete the cross platform connection between second screen applications and the main TV screen.
Mobile application users may answer any quiz/poll/trivia game and participate in a variety of games and activities, while the real-time results of all users are rendered on-air using Viz Engine. As soon as users interact with their companion apps, broadcasters are able to harvest any inputs from their second screen applications and simultaneously trigger and visualize the results on-air.
"As broadcast workflows evolve to match the rise in multi-screen viewing adoption, this integrated solution offers an experience which increases viewer attention to the TV and the second screen simultaneously," said Liron Deutsch, VP Corporate Development, Applicaster. "Enriching TV content and shows with user feedback in real time, creates a new type of content and increases viewer engagement and involvement."
Applicaster, a cutting-edge provider of white label broadcast solutions for cross-screen TV experiences, has been empowering world-leading broadcasters, formats, and cable companies since 2009. Applicaster's solutions include live and on demand TV, second screen, synchronized and social TV experiences, and engaging apps that function in all connectivity environments, supporting any business model. The rich new layers of daylong & play-along engagement and branded entertainment transform viewers from receptive audience into active participants and consumers. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to quickly address
Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry - from award-winning animations & maps to online publishing tools. Vizrt's products are used by the world's leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.
Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com
Martin Burkhalter / CEO / +41-22-365-75-01 / MBurkhalter@vizrt.com
Håvard Myklebust / EVP Products & Marketing / +479-184-5602 / HMyklebust@vizrt.com