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Hyster Company Sharpens Focus on Big Trucks with Global HUB Event

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1400 Sullivan Dr.
Greenville, NC, 27834

Press release date: July 22, 2014

GREENVILLE, N.C. — Hyster Company reinforced its commitment to serving the high capacity materials handling segment with the Hyster HUB event, which took place this summer in the Netherlands and Germany. The event focused on Hyster® big trucks, and involved an international audience of 400, comprised of distribution partners, customers, trade press and Hyster® global big truck team members.

During the HUB event, attendees witnessed the latest technologies and developments of the Hyster big truck line-up with live product demonstrations in industry-specific simulated environments. The product demonstrations illustrated the full-line capabilities of Hyster® trucks – designed to help optimize the movement of goods from the ship all the way to the store. The majority of the event focused on showcasing the capabilities of Hyster's big truck offering, including laden and empty container handlers used in ports and terminals, an extensive range of tire handlers purpose-built for mining operations, and a 36,000 lb. capacity lift truck with an extended 48 inch load center designed for handling large, bulky loads found in breakbulk and metal applications. Additional product demonstrations included forest product handling equipment such as the Fortis® lift truck specially adapted for paper roll and paper bale handling, and a 65,000 lb. capacity lift truck for lumber applications.

"Hyster is laser focused on providing high capacity application solutions in response to our customer's needs", says Chuck Pascarelli, president of sales and marketing for Hyster Company. "The Hyster HUB event underscored our purpose-built line of big trucks, committed aftersales support, application expertise as well as the drive to lead the global market offering the best customer service in the market".

About Hyster Company
Based in Greenville, N.C., Hyster Company ( is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry—from 2,000 to 105,000 lbs. Supported by one of the industry's largest and most experienced dealer networks, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.

Hyster Company is part of NACCO Materials Handling Group, Inc. (NMHG), a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc., headquartered in Cleveland, Ohio, and its subsidiaries employ approximately 5,100 people worldwide.

Hyster and   are registered trademarks of Hyster Company.

For more information, please contact:
Andrea Simrell
Jackson Marketing Group

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