Hotsy Introduces New Video Campaign Featuring Courageous Carl Payne |
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Hotsy
4275 NW Pacific Rim Blvd.
Camas, WA, 98607
USA
Press release date: March 2, 2010
CAMAS - March 2, 2010 Hotsy, the biggest name in North America for high-pressure cleaning equipment, has introduced a series of online videos featuring retired stuntman Courageous Carl Payne. In a move that's new for industrial cleaning equipment, the Hotsy videos deliver tongue-in-cheek humor designed to build brand awareness for its line of industrial pressure washers.
In a "Man" vs. "Pressure Washer" challenge, Courageous Carl demonstrates the ruggedness, durability and power of a Hotsy pressure washer.
Robin Paul, Marketing Communications Manager for Hotsy, says "We thought the use of videos would be a great way to build brand awareness, while setting us apart from the competition. Hotsy has been around for 40 years and our products are outstanding. Carl's over-the-top antics are a great way to showcase the virtues of our product, and build on the Hotsy name. The campaign has been embraced by our dealer network, and we are confident our target audience will respond positively as well."
To view the videos, visit: http://www.Hotsy.com/Carl Three more videos will be released in the coming weeks.
Hotsy is celebrating its 40th anniversary year, and is proud to continue the legacy of providing cleaning solutions to a wide variety of industries. Hotsy manufactures a full line of commercial hot and cold-water pressure washers, biodegradable detergents as well as pressure washer replacement parts and accessories. Hotsy equipment is available exclusively through our network of authorized dealers located throughout North America.
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