Hickory Hardware Launches Security and Replacement Hardware Program |
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Hickory Hardware
000
Portland, TN, 00000
USA
Press release date: April 19, 2007
Nashville, Tennessee, USA: April 19, 2007) Hickory Hardware(TM) (www.hickoryhardware.com), America's leading designer, manufacturer and marketer of decorative, functional and industrial hardware, announces the launch of its new security and replacement hardware program. Hickory Hardware's security and replacement program features attractive packaging, easy-to-understand installation instructions, and a full range of products with new and updated finishes.
The new Hickory Hardware line includes the company's most popular security pieces, ranging from patio door locks to ancillary locks, and the addition of several new products based on market research and customer-driven demand. In response to increased consumer interest in whole-house coordination, products are available in updated, popular finishes like Stainless Steel and Venetian Bronze.
Designed to help consumers choose the best products for their security needs, the new line's packaging includes simple messages that address the most important concerns for each type of product. Hickory Hardware's security and replacement products also include revised, easy-to-understand instructions and detailed photos that clearly identify the proper application of each piece.
"Hickory Hardware's new security and replacement program is a complete revamp of our line, based on extensive consumer market research," says John Pelka, vice president of marketing, Hickory Hardware. "We've kept all of our most popular products and added several new ones that answer market demand. Our new packaging is designed with a focus on clear communication, and our range of new finishes enables consumers to match their security products with the rest of their home hardware."
New merchandising will be released to support the program. Hickory Hardware's security and replacement products will replace all First Watch brand products, and will be available in hardware stores and home improvement centers this summer.
Hickory Hardware will showcase its new line of security and replacement products at the 2007 National Hardware Show® at booth S24266. The National Hardware show will be held at the Orange County Convention Center in Orlando, Florida, May 8-10.
For sales or marketing information, please call Hickory Hardware toll-free at (877) 560-6100 or e-mail info@hickoryhardware.com.
For media information, contact Lauren A. Frohne, public relations, Koroberi, Inc. (www.koroberi.com), by phone at (919) 960-9794 ext. 25 or by e-mail at lauren@koroberi.com.
About Hickory Hardware Hickory Hardware(TM) brings together some of the finest hardware companies in the world - Belwith International, Faultless Caster, Keeler Brass Company, Madico, and Wright Products. The company designs, manufactures and markets decorative, functional and industrial hardware to the retail, wholesale distribution, and OEM furniture and cabinetmaker markets under the brand names Hickory Hardware, Belwith, Faultless Caster, Keeler Brass, Madico, Period Brass, and Wright Products. For more information, visit www.hickoryhardware.com.
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