Heritage Family Offers Sweet Pepper Glaze in Lightweight 32oz PET Container from Amcor
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Amcor Rigid Plastics-North America
270 Pickets Line
Newport News, VA, 23603
Press release date: January 26, 2012
Move to Decanter-Style PET Bottle Provides Entry into Club Store Market Segment
MANCHESTER, Mich. - Heritage Family Specialty Foods Inc., a leading Southwest supplier of specialty food products for retail and food service markets, has introduced its Brack Ranch Sweet Pepper Glaze in new 32oz decanter-size polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics, the world's leading producer of PET Packaging.
The move to lightweight and break-resistant PET gives Heritage Family an entry into the club store market segment with a launch late last year at Costco's locations throughout the Southwest.
The stock PET bottle, weighing in at 50-g, was chosen over alternative packaging options thanks to its premium look and sustainability benefits.
Most important was the 32-oz PET container's ability to deliver cost benefits and improved manufacturing efficiencies for club store distribution, according to Michael Moss, Vice President of Marketing for Heritage Family Specialty Foods. "If we hadn't found an acceptable bottle like Amcor's we would have been forced to use two shrink-wrapped 16oz bottles which would have added cost and increased production time," said Moss. The final product would have required twice as much packaging and increased the cost for consumers, he added.
Up until now, Heritage Family has only offered its Brack Ranch Sweet Pepper Glaze in 16oz glass containers for retail and specialty stores. For club stores, the specialty food supplier opted for a PET alternative that also delivers significant performance and cost advantages including portability and light weight, along with sustainability benefits including recyclability, reduced transportation costs, and a significantly reduced carbon footprint. Moss noted that PET meets the growing sustainability requirements of the packaging and retail industry, resulting in greater penetration in retail/club store channels. Consumers are drawn to the attractive and lightweight features of the PET bottle compared to traditional glass containers. The sweet pepper glaze bottle also further extends Amcor's growing penetration in the food category.
"In the end, lightweight PET not only delivered a savings in terms of transport costs and breakage but also gave us the glass-like appearance and shelf life appeal to maintain the brand image of our Brack Ranch Sweet Pepper Glaze product," said Moss. The specialty food product is co-branded with Country Living magazine's Country Living Specialty Food Collection.
Heritage Family was the first to offer a pourable pepper jelly glaze product in the U.S.
The PET containers are seamlessly integrated into existing glass filling lines with minimal adjustment. Amcor's 32oz ambient fill (up to 140°F) and hot fill (up to 185°F) decanters are targeted for barbecue sauces, salad dressing, and other sauce products.
About Heritage Family Specialty Foods, Inc.
Heritage Family Specialty Foods, Inc., headquartered in Grand Prairie, Texas, is a leading manufacturer of specialty food products which are distributed throughout the U.S. Heritage produces a wide array of extraordinary products including flavorful dressings, soups, sauces, beverage mixes, marinades, salsas, ice cream mixes, and spreads. Heritage Family was the first to offer a pourable pepper jelly glaze product in the U.S. The company was founded in 1991 by Daniel Brackeen, the creator and manufacturer of one of the country's first and most successful frozen yogurt companies, The Country's Best Yogurt (TCBY). Heritage started after Brackeen recognized a niche in the restaurant industry for gourmet specialty products to meet Americans' unique and increasingly discriminating dining needs. More information is available at www.hfsfoods.com.
About Country Living Magazine
Launched over 30 years ago, Country Living (www.countryliving.com) is the No. 1 selling shelter magazine at newsstands and, through its editorial content and design, encourages readers to "come home to comfort." The magazine focuses on a variety of topics including decorating, antiques, cooking, travel, remodeling and gardens. In addition to its U.S. flagship, Country Living publishes a United Kingdom edition.
Amcor Rigid Plastics is among the world's largest manufacturers of plastic packaging for the beverage, food, personal and home care, and pharmaceuticals industries with 71 facilities in 12 countries. Amcor Limited is a global leader in responsible packaging solutions, employing more than 35,000 people worldwide, operating in 43 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange. For more information, visit www.amcor.com.
Amcor Rigid Plastics
Group 55 Marketing