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Henkel Launches Loctite 1001 Applications Contest for Techs

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Henkel Corporation
One Henkel Way
Rocky Hill, CT, 06067

Press release date: December 20, 2005

-Special user promotion invites application ideas from service technicians -

Rocky Hill, CT...Henkel Corporation has officially launched an applications contest for its LoctiteŽ brand in the automotive and heavy-duty aftermarkets. The promotion is open to all professional technicians and will be promoted under the theme, How do you use your LoctiteŽ? The contest will start on January 15, 2006 and run through June 30, 2006. Technicians who send in their most creative and innovative uses of LoctiteŽ products will get a chance to win a variety valuable prizes, ranging from a race weekend travel package for two, to professional tools, to free LoctiteŽ products.

Monthly and grand prize levels Professional automotive or heavy-duty technicians are eligible to enter as many times as they wish, so there will be multiple chances to win. No purchase is necessary. Winners will be selected every month during the contest period. At the end of the contest, a panel of ASE certified magazine editors will judge all of the monthly winners and award the grand prizes.

Easy entry via internet Technicians can submit their entries via a special web page developed for the contest at The link also provides all of the contest details and prize descriptions, as well as rules and regulations.

Ed note: The contest web page will go live on 1/14/06, prior to the official start of the contest period.

According to LoctiteŽ product managers, there are at least a thousand applications currently specified by Henkel and its OEM partners for LoctiteŽ products. But the automotive aftermarket team at Henkel believes that the market holds a wealth of unique, innovative, and even offbeat applications that have been invented by individual service technicians and motorsports crews. The contest was developed as a way to glean some of this valuable information and boost brand awareness at the same time.

"Our primary objective is to create additional publicity and promotional opportunities for the LoctiteŽ brand," notes Marybeth Wallett, Marketing Manager, LoctiteŽ Automotive Aftermarket. "This contest will give us the chance to promote the versatility and value of LoctiteŽ products and help increase their sales at all levels of distribution."

Getting down to the end customer "We're calling our promotion 'The LoctiteŽ 1001 Applications Contest' and see it as a real opportunity to reach out to our end users. We are very excited about this contest and the benefits it can bring," adds Wallett.

The contest will be heavily promoted in the media, and Henkel plans to use its website as a key conduit for providing details to customers and accepting contest entries. In addition to the prizes, winning entries will also be recognized by Henkel in related company communications such as newsletters, publicity, trade ads, and the company website.

Keeping a focus on product innovation Henkel Corporation believes that a keen focus on innovation is a primary catalyst for brand growth. The company considers the applications contest as yet another resource to improve product development and give customers exactly what they need. "It's a good way for our engineers to garner valuable information on new and innovative uses for LoctiteŽ products that can be used to expand the applications portfolio and potentially develop new products or product line extensions," notes Louis F. Gaudette, General Sales Manager, Henkel Corporation.

About the automotive aftermarket group of Henkel: Henkel manufacturers and markets a complete line of innovative and state-of-the-art maintenance and repair specialty chemicals for aftermarket service under the LoctiteŽ brand. For over 50 years, LoctiteŽ products have been used by OEMs and professional automotive technicians for a wide variety of assembly applications, including threadlocking, thread sealing, and bonding.

The Henkel Group operates in three strategic business areas: Home Care; Personal care; and Adhesives, Sealants, and Surface Treatments - of which the automotive aftermarket group is part, serving transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair, and packaging industries, and offering a broad range of products for the craftsman and consumer. With brands and advanced technologies, Henkel makes people's lives easier, better, and more beautiful. 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel - "A Brand like a Friend."


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