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Henkel Launches Global Competition for New Ideas

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Henkel Corporation
One Henkel Way
Rocky Hill, CT, 06067
USA



Press release date: January 22, 2007

'Henkel Innovation Trophy' - a test for creative minds!

SCOTTSDALE, Ariz., Jan. 22 -- Henkel, the maker of well-known brands like Dial®, Loctite®, Purex®, Dep®, and Duck® brand, recently launched the 'Henkel Innovation Trophy' competition. In instituting this new, global innovation initiative, Henkel invites all independent inventors to submit their creative ideas for an opportunity to be reviewed and evaluated by Henkel. The objective is to add further impetus to Henkel's own innovation efforts. The awards for the winners include attractive cash prizes plus the chance to join Henkel in the commercialization of the associated proprietary rights. In the course of the 'Henkel Innovation Trophy' campaign, Henkel also intends to cooperate closely with national and international inventor associations.

Throughout Henkel's 130-year history, innovations have constantly provided the power driving the company forward. Now more than ever, they are key to securing ongoing and future market success. Indeed, last year Henkel declared 2006 to be its "Year of Innovation" and will continue the program into 2007 with a view to involving all its employees throughout the world in the conception of new products.

In the desire for unique ideas and their further development into true product innovations, Henkel has long collaborated with external partners such as renowned research institutes, universities and similar organizations, as well as utilizing the extensive expertise available from its own research and development activities. Now, through the 'Henkel Innovation Trophy,' Henkel also looks forward for the first time to systematically engage with creative talents outside the company so that, through effective collaboration, new products can be introduced into the market in a faster, more effective and more efficient manner.

This initiative is aimed at independent inventors wishing to submit ideas that are the subject of published patent applications or patents already granted relating to appropriate products and processes. The company is also interested in ideas that may be the subject of registered designs, utility models or associated applications pending. The concepts need to offer a good fit with the portfolios of Henkel's four business sectors: Laundry & Home Care, Cosmetics/Toiletries, Consumer and Craftsmen Adhesives, and Henkel Technologies (adhesives, sealants, and surface treatments).

Registration is simple: applicants can complete an online form at the Henkel website www.innovation.henkel.com or www.dialcorp.com. Each submitted idea will be carefully examined by a specially convened committee comprised of internal and external experts to determine the extent to which it suits the Henkel business mix, how innovative it is and what sort of market potential it offers.

Henkel will award the 'Henkel Innovation Trophy' together with an attractive cash prize for the best ideas received. There is even a possibility that the winners will also be offered the unique chance to enter into an agreement with Henkel covering commercialization of the associated proprietary rights.

As part of the 'Henkel Innovation Trophy' campaign, Henkel will also be cooperating closely with national and international inventor associations such as the 'Deutscher Erfinderverband' (DEV) and the 'United Inventors Association' (UIA) in the USA. The submission period for the 'Henkel Innovation Trophy' began on December 15, 2006 and ends on April 15, 2007.

"Henkel - A Brand like a Friend". Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005 Henkel generated sales of 11.974 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel. www.henkel.us

Source: Henkel

CONTACT:

Cindy Demers, Henkel, +1-480-754-4090, cindy.demers@us.henkel.com

Natalie Violi, Henkel, +1-480-754-5442, natalie.violi@us.henkel.com

Web site: http://www.henkel.us/ http://www.innovation.henkel.com/ http://www.dialcorp.com/
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