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Henkel Contest Celebrates America's Heroes -- Winner Receives "Xtreme4x4"

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Henkel Corporation
One Henkel Way
Rocky Hill, CT, 06067

Press release date: June 29, 2010


Rocky Hill, Conn. - June 29, 2010... Everyone knows someone who gets the job done in their community - firefighters, police officers, soldiers, teachers, doctors, nurses, neighbors, co-workers, friends who really make a difference. Thanks to a new contest from Henkel Corporation, one lucky and deserving American hero chosen by visitors to will win a tricked-out Yamaha Rhino® UTV.

The contest winner will be announced and presented with his or her new Loctite®-customized utility vehicle on a special episode of PowerBlock® TV's "Xtreme4x4" airing on Christmas Day on Spike TV. The Loctite® UTV, which was accessorized and upgraded on the May 1 episode of "Xtreme4x4", is valued at $22,500.

Nominations are being accepted online at through July 30, 2010. Anyone interested in nominating his or her hero can simply fill out a short form describing the candidate and upload a photo and/or video that provides more information. On August 11, the Top Five candidates will be announced and the public will be invited to vote for their favorite hero at Voting will continue through October 10, 2010.

"Our company wants to acknowledge the men and women who go above and beyond to give back to others," explains Ken Martindale, Henkel's vice president of global marketing for the general industry business. "Every community has them -- from volunteer firefighters to school teachers to shop foremen who look out for their workers on the job. They deserve our recognition."

For more information on the contest or to submit an entry, go to

Henkel has been committed to making people's lives easier, better and more beautiful for more than 130 years. A Fortune Global 500 and Germany's most admired company according to a recent Fortune survey, Henkel offers strong brands and technologies in three areas of competence: Home Care, Personal Care and Adhesive Technologies. Each day, about 50,000 employees in 125 countries are dedicated to fulfilling Henkel's claim "A Brand like a Friend." In fiscal 2008, Henkel generated sales of 14,131 million euros and adjusted operating profit of 1,460 million euros.

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