Harte-Hanks Announces Integration of USPS® LACSLink(TM) with Advanced Data Quality(TM) Solution |
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Harte-Hanks, Inc.
200 Concord Plaza, Suite 800, P.O. Box 269
San Antonio, TX, 78291
USA
Press release date: November 29, 2005
GLEN BURNIE, Md., Nov. 29 -- Harte-Hanks, Inc. (NYSE:HHS), a worldwide, direct marketing and targeted media company, today announced that its data quality services offering, Harte-Hanks Advanced Data Quality (ADQ), has been enhanced to include LACSLink, a United States Postal Service(R) (USPS) product that provides mailers with an automated method of obtaining new addresses whenever a rural-style address is changed to a city- style address. Such address changes are known as "911 address conversions."
With more than five million records in the LACSLink product, LACSLink provides mailers an automated method of accessing and obtaining these updated addresses. With the LACSLink connector built in, Harte-Hanks ADQ -- which verifies, corrects and enhances consumer and business contact information across multiple channels including direct mail, telephone and e-mail -- helps clients achieve increased deliverability, more timely delivery, improved response rates and reduced mailing costs.
"Companies can improve data accuracy for targeted communications, cutting marketing costs and increasing brand loyalty through enabling accurately addressed mail and messaging," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks. "The costs associated with undeliverable mail can hinder customer retention and pull valuable dollars from other important marketing initiatives."
Harte-Hanks ADQ is an iterative, business-to-business and business-to- consumer process that combines several USPS processes, among them NCOALink(TM) (a USPS change-of-address product), and the Harte-Hanks reference database, a repository that holds more than one billion U.S. name and address combinations. By verifying, correcting and enhancing multichannel contact information, Harte-Hanks ADQ helps to eliminate undeliverable mail, which improves data integrity, reduces costs to marketing organizations and ensures messages get delivered to valuable customers, ultimately providing a strong return on investment (ROI).
About LACSLink
Today, the new LACSLink service gives users the ability to make address corrections to their database, prior to mailing, with an automated method of obtaining new address information when a 911 conversion has occurred. Currently, there are 5.5 million conversions in the database, with 400,000 address conversions added in fiscal year 2004.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 900 separate editions reaching in excess of 11 million households in California and Florida each week.
Harte-Hanks is a non-exclusive Full Service Provider Licensee of the United States Postal Service. The following trademarks and registrations are owned by the USPS: NCOALink, LACSLink, United States Postal Service and USPS. Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.
Source: Harte-Hanks, Inc.
CONTACT: Chet Dalzell, +1-212-520-3232, chet_dalzell@harte-hanks.com, or Michelle Boockoff-Bajdek, +1-978-436-8729, mbb@hartehanks.com, both of Harte- Hanks; or Brenda Menard of Horn Group, Inc., +1-781-356-7133, bmenard@horngroup.com
Web site: http://www.harte-hanks.com/
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