Harris Interactive Introduces iAutoCentral.com Gateway to 10,000 Automotive Suppliers Worldwide


DETROIT and ROCHESTER, N.Y., Jan. 8 /PRNewswire/ -- Harris Interactive®, the world's fastest growing market research company, announces the launch of its new Web portal, www.iautocentral.com, designed specifically to provide the global automotive industry free access to more than 10,000 Tier 1-2-3 supplier websites from around the world.

"This easy-to-use directory is the largest single online source of free automotive supplier links," said Scott D. Upham, Senior Vice President, Harris Interactive Automotive & Transportation Research (ATR) Practice. "Having access to the world's leading automotive suppliers is crucial for OEM purchasing, supplier development and engineering personnel," concludes Upham.

About the Harris Interactive Automotive & Transportation Research (ATR) Practice

Based in Rochester, New York and Detroit, Michigan, the Harris Interactive ATR Practice provides insightful market research and analyses to OEM vehicle manufacturers, Tier 1-2-3 suppliers and automotive distribution firms. With access to millions of consumers and businesses around the world, Harris Interactive provides comprehensive, accurate market intelligence through multi-client and proprietary research that addresses clients' new product development, consumer and market segmentation, brand & customer loyalty, marketing & communications effectiveness, and strategic planning needs.

About Harris Interactive

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at www.harrisinteractive.com.

To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://go.hpolsurveys.com/Auto.

Press Contact:
Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.com

Harris Interactive Inc. 1/07

Source: Harris Interactive Inc.

CONTACT: Nancy Wong, Harris Interactive, +1-585-214-7316, nwong@harrisinteractive.com

Web site: www.harrisinteractive.com/ www.iautocentral.com/

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