HP Unveils Business Assessment to Help CIOs Set IT Priorities


PALO ALTO, Calif., Dec. 15, 2010 - HP today announced the HP Business
Outcome Dynamics Assessment, a complimentary online questionnaire that provides
chief information officers (CIOs) the information they need to determine technology
priorities.

The assessment results are based on an enterprise's productivity, agility and security
benchmarks as measured against its industry peers and profit leaders.

CIOs must align IT resources to drive a wide range of enterprise outcomes. They
need to make decisions about which things to prioritize and often need to make
trade-offs in flexibility, innovation, productivity and security.

According to recent HP research, a growing number of organizations recognize
that strong alignment between the enterprise and IT facilitates improved customer
satisfaction. In fact, a survey consisting of in-depth discussions with more than 350
CIOs and IT decision makers worldwide on behalf of HP, revealed that 90 percent
of senior IT executives actively use technology as a catalyst for business or mission
change.(1)

By enabling businesses and governments to evaluate and establish IT priorities, the
HP Business Outcomes Dynamics Assessment helps them on their journeys to
becoming Instant-On Enterprises. HP Enterprise Services developed the Business
Outcomes Dynamics Assessment, an online questionnaire similar to a personality
assessment. In a world of continuous connectivity, the Instant-On Enterprise embeds
technology in everything it does to serve customers, employees, partners and
citizens with whatever they need, instantly.

"Determining the right IT priorities is critical to aligning with and achieving
enterprise objectives," said David Gee, vice president, Worldwide Marketing, HP
Enterprise Services. "The HP Business Outcomes Dynamics Assessment gives clients
unique insight into their decision making and how they compare to leaders within
their industries enabling HP to select the best approach to achieve their most
desired outcomes."

The assessment uses a similar approach to a personality indicator and measures
respondents along three axes:

o Productivity determines if an organization is top-line, revenue-generating
focused or bottom-line, cost-conscious focused.

o Agility reveals whether an organization is innovative and proactively seeks
change or is pragmatic and only changes in response to specific business
needs.

o Security uncovers whether an organization is fortressed and sees security as a
competitive differentiator or is shielded and primarily engages in security
initiatives to fulfill compliance requirements.

Mixing the options for each of the three axes yields eight specific profiles,
representing various organizational IT management philosophies such as Deliberate
Navigators, Protective Pioneers and Watchful Galvanizers. Based on the results of
the survey, the two most common technology profiles favored revenue generation
over cost cutting:

o Compliance Centric - These top-line focused organizations maintain balance
by being pragmatic about change and adopting new technology with caution;

o Constant Evolvers - These innovative organizations embrace new technologies
while avoiding security risks.

Methodology

Coleman Parkes Research Ltd. conducted the HP-commissioned survey by
performing 357 discussions with senior technology executives of large
organizations across 15 countries, including Australia, Canada, China, Denmark,
France, Germany India, Italy, Japan, New Zealand, Norway, Singapore, Sweden,
United Kingdom and the United States .Each interviewee represented a company
with more than 4,000 employees, except for organizations in the United States,
which had more than 10,000 employees.

More information on the HP Business Outcomes Dynamics Assessment is available
at www.hp.com/go/bod.

About HP

HP creates new possibilities for technology to have a meaningful impact on people,
businesses, governments and society. The world's largest technology company, HP
brings together a portfolio that spans printing, personal computing, software,
services and IT infrastructure to solve customer problems. More information about
HP (NYSE: HPQ) is available at www.hp.com.

(1) "HP Business Outcome Dynamics: Peer Research into IT Philosophies and Approaches,"
http://h10131..hp.com/campaigns/downloadables/4AA2-9802ENW.pdf

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