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Green IT Council Bestows Chairman's Award to Murata's MAGICSTRAP®

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Murata Electronics North America, Inc.
2200 Lake Park Dr.
Smyrna, GA, 30080

Press release date: September 23, 2013

Innovative RFID Solution Commended for Delivering Energy-Saving Benefits

Smyrna, GA – Murata today announced that its MAGICSTRAP® series received the 2013 Green IT Awards Chairman's Award from the Japan Electronics and Information Technology Industries Association's (JEITA) Green IT Committee (formerly the Green IT Promotion Council).  The committee is tasked with creating an energy-saving technology roadmap and increasing awareness of Green IT both in Japan and internationally.  The award honors technology companies that contribute to reducing energy consumption, conserving the environment, and establishing economic growth.  Murata's MAGICSTRAP® was selected for its Printed Circuit Board (PCB) traceability and leveraging technology to contribute to an energy-saving society.

"Understandably, we are very proud of this recognition," stated Gerry Hubers, Business Development Manager, Murata Americas.  "RFID technology offers great potential in identification and tracking methods, and MAGICSTRAP's® PCB traceability is an integral part of this solution.

The Murata MAGICSTRAP® has built-in high-frequency circuit technology and a reference design that enables electronic tag functions to be easily incorporated onto printed circuit boards to save on resources.  Simply attaching this compact solution with Murata's antenna reference design makes life-cycle traceability for a wide range of electronic devices viable.  This allows for the immediate identification of multiple IDs and data rewriting from manufacturing through the distribution, maintenance, disposal, and recycling stages.  Further, if radio waves are able to penetrate the housing and packaging, it is possible for the MAGICSTRAP® to be identified and rewritten – without dismantling or unpacking the electronic device in question.  More information can be found at

About Murata Americas (
Murata Americas is the group of Murata companies located in North and South America. The regional HQ of Murata Americas is Murata Electronics North America, Inc., a wholly owned subsidiary of Murata Manufacturing Co., Ltd., whose global headquarters are in Kyoto, Japan. Established in 1944, Murata Manufacturing is a worldwide leader in research, design, manufacture and sale of ceramic based passive electronic components, power supply and wireless module solutions. With annual revenues in excess of $7 billion dollars, Murata is committed to the environmentally conscious development and stable supply of advanced electronic materials, leading edge electronic components, and multi-functional, high-density modules. Products include: monolithic ceramic capacitors, polymer aluminum electrolytic capacitors, electrical double-layer capacitor (EDLC), noise suppression products/EMI suppression filters, inductors, resistor products, resonators, filters, RF components, communication and wireless module solutions, sensors, thermistors, DC-DC converters, AC-DC power supplies, sound components, piezo actuators, micromechatronics products, ceramic applied products, and RFID solutions. Murata's products are found in a wide range of applications including consumer, mobile communications, computers and networking equipment, automotive electronics, advanced metering equipment, digital home electronics, lighting and illumination, and healthcare devices. Murata has employees and manufacturing facilities throughout the world.

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