Genesis Microchip Appoints Robert Haefling as General Manager and Senior Vice President of DisplayPort and Monitor Business
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SANTA CLARA, Calif.--Oct. 30, 2007--Genesis Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image and video processing technologies for flat-panel TVs, monitors and other consumer display products, today announced that it has appointed Robert Haefling as General Manager and Senior Vice President of the Company's DisplayPort and Monitor Business, effective November 1, 2007.
Mr. Haefling most recently served as CEO of Meridian Audio Group, a UK-based company with which Genesis Microchip has a strategic alliance to manufacture and market Faroudja-branded products. He was previously employed by Genesis from 2002 until 2006.
In his new role, Mr. Haefling will oversee and execute the Company's strategic business plan related to the development, launch and sales of Genesis's DisplayPort-based products. He will also work with the Company's key partners to grow the DisplayPort ecosystem.
"We are delighted that Robert is rejoining the Genesis team to lead the DisplayPort and Monitor business and, with our team, drive the new standard's global adoption in the industry," said Elie Antoun, president and CEO of Genesis Microchip. "The Company will benefit from Robert's expertise in the video and display markets, as well as his direct experience with the PC and consumer electronics space to successfully bring DisplayPort-based solutions to market."
"I am excited to be returning to Genesis, a company that is at the forefront of the industry in display innovation," said Robert Haefling. "With some of the largest names in the PC and consumer markets already backing and implementing this new technology, DisplayPort is poised for widespread adoption."
Prior to joining Meridian Audio, Mr. Haefling served in executive management positions at Genesis including General Manager of Genesis Microchip's Faroudja division and Vice President of Corporate Marketing. During his tenure at Genesis, he was also involved in the early stages of the DisplayPort specification, promoting the then-proposed standard on a global basis. Prior to that, Mr. Haefling worked for Sage from 1998 to 2002, as Vice President of Business Development for the Video Division and oversaw sales and marketing for the Systems Business Group. He joined Genesis Microchip as a result of the Sage acquisition in March 2002. Prior to joining Sage, Mr. Haefling held managerial sales and marketing positions at technology companies including Bell Microproducts and Texas Instruments. Mr. Haefling holds a BA degree in Finance from the University of North Texas.
DisplayPort is the new digital display interface standard adopted by VESA (the Video Electronics Standards Association). It is designed to reduce system and display complexity, provide a secure connection for uncompressed digital audio and video, while at the same time improve display performance across complete product lines. The new standard is being promoted by Dell, HP, Lenovo, Intel, Samsung Electronics, LG Philips, Genesis Microchip, NVIDIA, AMD, Agilent, Molex, Tektronix and Tyco. For more information on DisplayPort, please visit http://www.displayport.org/.
About Genesis Microchip
Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image and video processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection® technologies and Emmy award-winning Faroudja® video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. Genesis is also the primary driver of the DisplayPort digital interface standard which enables a common, open source, royalty free, scalable interface between any flat panel display and video or data source. In addition to DisplayPort technology, the Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 210 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.
CONTACT: Genesis Microchip Inc.
Pamela Goncalves , 408-919-8539
Sr. Director of Investor and Corporate Communications
Pamela.goncalves@gnss.com
SOURCE: Genesis Microchip Inc.
