GE Consumer & Industrial Initiates Emergency Response Plan for Flooded Areas in Midwest


In the wake of the devastation caused by recent, massive flooding across parts of the Midwest, GE Consumer & Industrial's Electrical Distribution business has initiated an emergency response action plan to help restore power and provide needed electrical equipment throughout the affected region.

GE's initiative calls for an immediate influx of resources to the areas most in need. Local GE representatives are helping distributor customers communicate with business end-users about damaged equipment and safety warnings. Various GE distributors are bringing in extra inventory to support relief efforts.

For concerned businesses and consumers, GE has compiled a collection of important safety and contact information at: www.geelectrical.com/emergencyresponse. The site offers tips on the evaluation and handling of water-damaged electrical equipment as well as links to applicable National Electrical Manufacturers Association (NEMA) Web site content and Center for Disease Control (CDC) guidelines. GE's customer support and emergency call team is available to any affected citizen 24 hours a day, 7 days a week at 1-800-GE-1-STOP (431-7867).

The GE Foundation has also announced it will be donating $250,000 to the American Red Cross in support of the relief efforts. In addition, a number of GE representatives have traveled to the region to assist with electrical equipment damage assessments and other disaster relief efforts.

About GE Consumer & Industrial

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile(TM) GE®, Hotpoint®, SmartWater(TM) Reveal® and Energy Smart® consumer brands, and Entellisys® industrial brand. For more information, consumers may visit www.ge.com.

Media Contact: David Schuellerman, 216.266.9702 or david.schuellerman@ge.com

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