GAF Sponsors Blog Cabin on the DIY Network
Viewers can vote online to determine the roof installed on-air
Wayne, NJ (01/2012) - GAF, the largest roofing manufacturer in North America, today announced its participation in DIY Network's 2012 Blog Cabin, a multimedia experience inviting viewers to contribute to the redesign and lavish renovation of a cabin that is then given away in a sweepstakes.
Now in its sixth year, the upcoming season will take place in Waldoboro, Maine and will renovate an existing 1905 farmhouse by allowing viewers to use the Internet to vote on design features at DIYNetwork.com/BlogCabin. The renovations will be featured on six special episodes of the hottest DIY Network shows: Kitchen Crashers, Bath Crashers, House Crashers, Yard Crashers, Mega Dens and Desperate Landscapes. Expert hosts from these series will be on hand to help renovate the farmhouse that will become a luxurious home for a lucky sweepstakes winner. Plus, a one-hour Blog Cabin special, hosted by DIY Network's expert host, Chris Grundy, will highlight the incredible transformation, including the selection and installation of the roof.
GAF has contributed offered several of its Lifetime Shingles for viewers to choose from when voting on the roof between January 3rd and January 16th, 2012. Choices offered are Camelot® II, Slateline®, and its new Timberline® American Harvest(TM) Shingles-each of which incorporates GAF's proprietary Advanced Protection® Technology, which results in shingles that offer improved performance while reducing the use of precious natural resources. As with all GAF Lifetime Shingles, they pass the industry's two toughest wind tests-ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph-and carry GAF's Lifetime limited warranty.
"We are so excited to be involved in such an interactive and entertaining platform," stated Alyssa Hall, marketing communications manager at GAF. "We've offered up three unique Shingle choices that are very different from each other and we can't wait to see what viewers select!"
To learn more about GAF roofing products, visit www.gaf.com.
About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
About DIY Network
DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. DIY Network's programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and currently in more than 56 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning website, DIYNetwork.com, is a leader in the Nielsen Online Home and Garden category and features multiple resources, including thousands of do-it-yourself home improvement projects, expert advice, how-to videos and images, and user-friendly reference guides with step-by-step instructions.
Members of the media may also obtain additional press materials, talent bios and show images by registering at DIY Network's online media newsroom. Viewers can become fans of DIY Network and interact with other home improvement enthusiasts and do-it-yourselfers through Facebook and Twitter. DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230, and additional cable channel designations may be found by checking local listings and DIYNetwork.com/tv.
