Fujinon's Social Media Initiative Furthers Education and Dialogue
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FUJIFILM Optical Devices U.S.A., Inc.,
10 High Point Drive
Wayne, NJ, 07470
Press release date: March 9, 2011
Wayne, N.J., March 9, 2011 - FUJIFILM North America Corporation, Optical Devices Division has debuted a series of videos on its website as well as the company's YouTube and Facebook portals, as a means to further inform the market about the benefits to users and unique features offered by Fujinon lenses.
The first of the series of videos demonstrates the myriad of features Fujinon lenses offer and is presented by Thom Calabro, Director Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. Calabro also addresses some of the key issues for cinematographers who may be unfamiliar with digital video lenses and what they need to know for optimal use.
Lyon Video owner Bob Lyon follows up with the second installment. Lyon discusses the Fujinon lenses that are most requested by his clients. On top of the most-requested lens list is the Fujinon XA101x8.9mm BESM super telephoto field lens that features a wide angle and 101 X zoom range.
"At Fujinon, we dedicate a great deal of time and effort to addressing the needs of our customers," said Calabro. "The first video outlines what Fujinon has done to make our digital cinema lenses work well for traditional film cinematographers. The following videos offer first-hand accounts of how our customers are using our lenses."
Social media is key in spreading the word to its target audience, according to Calabro: "By making these videos available on Facebook and YouTube, Fujinon is doing its part to give back to its customers with education and useful information that will make a difference creatively and ultimately to our clients' profitability.
"With all the social media that's being used by everyone - from nine-year-olds to decision-makers in the White House - we can get our message out via Facebook, YouTube, and other means of communication daily. We'll reach younger and future customers as well. It's a very convenient avenue to use to talk about our products and educate our customers."
The company also maintains an online presence with its blog, the Fujifilm Optical Division Blog. The blog offers practical information on how to evaluate lenses and the different aspects that must be considered when selecting a lens. To increase dialogue with its customers, Fujinon's Facebook page provides a platform for customers to post their own videos.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
FUJIFILM North America Corporation, Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: fujinon.com