Former eBay Executive Karl Wiley Joins Motif, Inc. as President of U.S. Operations


San Mateo, California, February 23, 2008

Motif's world-class leadership team expands to include deep general management, marketing and business development experience.

Motif, Inc., a leading global knowledge-based BPO services provider announced today that Karl Wiley has joined the company as President of U.S. operations. Mr. Wiley will be responsible for all of Motif's U.S. based operations, including corporate strategy, sales & marketing, key account management and M&A. He will be focused on driving accelerated growth for Motif by attracting new clients, expanding into additional industries and service lines, and growing activity from Motif's current client base.

Mr. Wiley joins Motif after more than six years as an executive with eBay. Most recently he served as the Chief Operating Officer of MicroPlace, eBay's start-up initiative providing a retail investment marketplace in the Microfinance industry. Prior to that, he was the general manager of eBay's $5+ billion Technology and Media categories, and led eBay's B2B wholesale initiative. In these roles, Mr. Wiley was responsible for strategy, consumer marketing, product management and customer service, and managed eBay's relationship with many major branded retailers and manufacturers.

Prior to eBay, Mr. Wiley was Vice President of International Operations with Alibris, an e-commerce company focused on books, movies and music. After managing Alibris' business development team in the U.S., he established and ran Alibris' European subsidiary in the U.K. Mr. Wiley has also worked in business development with Lycos, and as a strategy consultant focused on emerging markets for Deloitte Consulting. He earned his MBA with honors from Harvard Business School and graduated magna cum laude from Duke University.

"We are thrilled to have Karl join Motif's leadership team," said Kaushal Mehta, Chairman and Founder of Motif, "Karl brings us deep experience in marketing and communicating both to businesses as well as to industries as a whole. His track record of building successful new businesses throughout his career demonstrates his unique mix of strategic vision and operational excellence.

"Motif is an outstanding company with tremendous potential for rapid growth," said Wiley. "It is rare to find such a powerful combination of great talent, great technology & tools, impeccable service, and 100% client loyalty. I'm proud to be a part of it and look forward to helping take Motif's success to the next level.

About Motif
Motif, Inc. is a global knowledge-based BPO services provider where human judgment is essential to the workflow. Motif provides customer support services, back office transaction processing and research & analytics services to the Fortune 500 and mid-market companies. Motif has been recognized by NeoIT and Global Services for the last three years as one of the Top 100 offshore IT outsourcing and BPO service providers in the world. Motif was additionally ranked among the top 20 firms on the Global Outsourcing 100--Rising Stars Category" by the International Association of Outsourcing Professionals (IAOP) in January, 2006. It is an ISO/IEC 27001:2005 certified company (an international standard for Information Security Management System). For more information on the company, please visit www.motifinc.com.

For more information, please contact:
Samir Parekh
Vice President, Business Development,
Motif, Inc.
Phone: 917-903-5485
Email: samir.parekh@motifinc.com

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