Fasttrack Hardware Accelerated Face Tracking Technology Adopted in Next Generation Fujitsu Milbeaut(TM) Chips
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Press release date: January 24, 2008
PMA BOOTH TECHNOLOGY SUITE #X100
Hardware Integration of Face Tracking Enables Broader Adoption for Digital Camera & Camera Phones
Burlingame, CA, January 24, 2008- FotoNation (www.fotonation.com), a world-leading embedded imaging solutions company for the digital photography industry, announced today that FastTrack, its face tracking hardware accelerated image processing technology, is being integrated into the next generation Milbeaut(TM) chips of Fujitsu Limited. These chips are designed for digital cameras and camera phones to provide manufacturers with advanced image processing solutions, relieving them of the need to develop their own software.
FastTrack is an IP-CORE implementation of FotoNation's FaceTracker technology which identifies and tracks in real time more than ten human faces simultaneously. FastTrack enables automatic adjustment of focus, exposure, and color balance for optimal image results. The FastTrack IP-CORE provides a tight integration of FotoNation's face tracking technology within the hardware imaging chipset to increase detection speeds and improve accuracy while reducing resource requirements from the main camera processor.
Currently widely implemented in digital cameras and camera phones, the next version of Fujitsu's Milbeaut chip will allow digital camera customers of Fujitsu to take advantage of FotoNation's high performance face tracking capabilities to optimize the camera's exposure, focus and color balance settings. Fujitsu's Milbeaut line of advanced image processing LSI chips combines functions necessary for image processing in digital cameras and camera phones, such as image compression and noise reduction, in a single chip.
FotoNation has achieved high industry acclaim for its FaceTracker Technology, including the 2007 DIMA Innovation Award.
A live demonstration of this latest technology is being shown at FotoNation's Suite at PMA.
FotoNation (www.fotonation.com) is a world-leading independent provider of embedded imaging solutions for the digital camera and mobile phone industry providing products and technology to improve image quality and user's experience in digital photography. The company's extensive portfolio of patented innovations include in-camera corrections for red-eye, dust spot removal, chromatic aberration correction, face tracking, smile detection and other face based technologies. Clients include Canon, Fujitsu, Hewlett-Packard, Kodak, Microsoft, Minton, Nikon, Olympus, Pentax, Samsung, Sanyo, and Sony, among others.
At least two of every three digital cameras sold today contain FotoNation's embedded Technology.
Agency Contact: Karen Thomas Thomas PR (631) 549-7575 email@example.com http://www.thomas-pr.com
Company Contact: FotoNation Inc. Eric Zarakov VP of Marketing (408) 348-7907 Marketing@FotoNation.com