Farnell Consolidates its Position as an Industry Leading Online Retailer With New Website for Design Engineers and Purchasers
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New Resource Offers Threefold Search Speed Increase, Advanced Filtering Options and Rapid Product Selection and Ordering
LONDON, May 14 -- Farnell has strengthened its position as a leading multi-channel
distributor for the electronics industry by launching a new and enhanced website to further simplify and speed product identification, comparison, selection and ordering. Development of the new site was based on feedback from extensive customer research and represents a significant investment for the company.
In addition to providing a threefold speed increase, the search engine at the heart of the new site allows advanced, intelligent filtering against criteria such as RoHS compliance, ex-stock availability and recent additions to the Farnell range. The engine can also be used to compare products and to return details of alternative products and accessories based on user-specified criteria. A streamlined ordering process takes the user to final order confirmation in just five steps, while all in-stock items ordered via the site before 8.00pm will be despatched the same day.
In addition to the improved search and ordering facilities, Farnell's site also offers faster and easier registration and comprehensive access to datasheets, manuals and other technical documentation for both registered and non-registered users. Real-time stock availability and order tracking is available to registered visitors, while shopping baskets can be downloaded, e-mailed and saved for optimum flexibility, ease of use and time saving.
Users can also use the site to request regular e-mail updates on the latest products and technologies.
Commenting on the launch of the new site, Harriet Green, Farnell's CEO,
said: "A powerful website is fundamental to a high service, multi-channel distributor like Farnell and we are excited by our faster, simpler, new web front end which allows customers to search with a download speed as low as 0.7sec(o), making us even faster than Amazon and eBay, both strong benchmarks to aspire to. The new website, designed with significant customer input and feedback will improve still further our ability to support design engineers, purchasers, installers and maintainers with a single, easy to use, high speed service saving them time and money when sourcing the products and information they need.
Don't take my word for it - go see and experience the difference for yourselves. We will continue to use the web to radically expand and change our business and welcome feedback"
Farnell's new website can be found at www.farnell.co.uk.
o Figure taken on 3rd May 2007 from www.farnell.co.uk and compared to Amazon and eBay in the UK on the same date.
Pinnacle Marketing Communications Ltd: Web: www.pinnacle-marketing.com
Source: Farnell
Contact details for editorial enquiries: Quintin Komaromy, UK Marketing Manager, Farnell, Canal Road, Leeds, LS12 2TU, Tel: +44-(0)113-387-5304, Fax: +44-(0)113-387-5183, E-mail: qkomaromy@premierfarnell.com
