FSE Store Debuts Online Foodservice Equipment and Supplies Store
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Distributor works with ThomasNet to reach more restaurateurs who prefer to select and buy equipment over the Internet
Hoffman Estates, IL - July 22, 2010 - FSE Store, a nationwide retailer of foodservice equipment and supplies, recently announced a new web strategy enabling its prospective customers to buy directly from its new online store. Now, restaurateurs and foodservice equipment buyers alike can shop for cooking equipment, small appliances, ice machines, stainless tables, sinks, shelving and refrigeration equipment - all from one central place at www.fsestore.com.
The company partnered with ThomasNet's Web Solutions group to create a site with a fully-functioning online catalog along with shopping cart technology to enable direct ordering and payment. "We wanted to create an online store that caters to Internet-savvy and price-conscious shoppers," said FSE Store's CEO Fred Wetzel.
With an exclusively online business model, Wetzel also wanted to ensure that FSE Store.com was highly functional while conveying the company's commitment to high quality products at competitive prices. Recognizing that more and more foodservice and restaurant buyers were conducting business online, Mr. Wetzel sought to deliver an experience that would replicate his off-line sales and service process.
Putting the new Internet strategy into action began by integrating the Navigator Platform, a powerful and proprietary ThomasNet technology. It helps FSE Store to best showcase its 300+ products, reach new prospects from around the country, and direct them to a sale. In addition to ordering directly online with a credit card, FSE Store.com allows potential buyers to search by part number or keyword and easily contact the store directly with a Request for Information (RFQ) Form.
"Thanks to ThomasNet, we now have the combination of technology and content to extend our market reach, and expand our customer base. It's already making a difference in our search engine ranking, not to mention direct orders," said Mr. Wetzel.
About FSE Store.com
Founded in January 2010, FSE Store.com is a distributor of cooking equipment, small appliances, ice machines, refrigeration, shelving and kitchen equipment. The company represents top brands including American Range, Sharp, Electrolux, Ice-O-Matic, Ascend and Kelvinator.
According to its owner, Fred Wetzel, "FSE Store was created with the sole purpose of giving the restaurant industry a place to shop where they were guaranteed the best price for the best service. The idea behind FSE Store.com occurred when we came to the realization that our industry was changing and that we could provide an excellent source of not only low priced product but valuable information to our customers."
The company stocks many different product lines; if you don't see what you are looking for, send an email or call. The staff at FSE Store has been in the foodservice industry for over 14 years. Over 300 products are available online at www.fsestore.com.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions(TM) is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet News, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions group helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
