Exar Further Extends Distribution Network in Russia
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Eltech Added as New Representative in Dynamic Region
FREMONT, Calif., April 12, 2011 - Exar Corporation (Nasdaq: EXAR) announced the addition of Eltech, a Russian-based semiconductor distributor and representative, to further extend its sales and distribution coverage in Russia.
"Eltech is a well respected and established broad-line distributor in Russia, with developed customer engagements in industrial automation, metering, and communications segments that are complementary for Exar," said Paul Stafford, division vice president of global channel sales. "We were looking for a partner that could offer a focus on local demand creation backed by a strong logistics capability for us, which Eltech does very well."
"We are excited to be joining the Exar team," said Andrey Peregud, CEO, at Eltech. "Eltech is a demand creation driven business with an extensive network of sales professionals deployed throughout Russia. We are looking forward to introducing Exar products to our customers."
About Eltech
Founded in 1992 in St. Petersburg, ELTECH is one of the largest suppliers of electronic components in Russia. Eltech has an extensive network of regional offices located in major industrial centers of Russia - Moscow, Yekaterinburg, Novosibirsk, Rostov-on-Don and Cheboksary. In addition, ELTECH has established an extensive dealer network comprising dozens of companies based in Russia and CIS. ELTECH also has a sophisticated warehouse operation to provide customers with ample an ample and timely supply of products. For further information on ELTECH, visit: www.eltech.spb.ru/.
About Exar
Exar Corporation delivers highly differentiated silicon, software and subsystem solutions for data communication, storage, consumer and industrial applications. For nearly 40 years, Exar's comprehensive knowledge of end-user markets along with the underlying analog, mixed signal and digital technology has enabled innovative solutions that meet the needs of the evolving connected world. Exar's product portfolio includes power management and interface components, communications products, storage optimization solutions, network security and applied service processors. Exar has locations worldwide providing real-time customer support to drive rapid product development. For more information about Exar, visit: www.exar.com.
SOURCE Exar Corporation
CONTACT: Greg Kaufman, Marketing Communications of Exar Corporation, +1-510-668-7000
Web Site: www.eltech.spb.ru
