Estrakon Launches New Product Line at GlobalShop 2011


Ann Arbor Advanced Lighting Company Announces New, Energy-Efficient Product Line That POPs

ANN ARBOR, Mich., Feb. 25, 2011 -- Estrakon, Inc., will officially launch its new Krystal Frame edge-lit LED product line at GlobalShop 2011 -- at the Sands Expo and Convention Center in Las Vegas next month, Booth # 656.

Krystal Frame features open-edge, glowing displays that are lightweight, thin, energy-efficient and elegant. "The Krystal Frame product expands the possibilities of items we create to help our customers promote their products," says Matt Shumate, Estrakon CEO.

Estrakon produces lightweight, energy-efficient LED displays on-site, with affordable price points so beverage-makers, advertising and marketing firms, and other retail industry customers can manage high-volume orders with ease. The Krystal Frame design is one of a growing number of product offerings using the company's sleek, LED, edge-lit technology.

Major national clients say repeatedly that they come to Estrakon instead of placing orders with companies in China because Estrakon meets their price goals and exceeds their quality expectations. In addition to capturing U.S. business that had previously been going to China, Estrakon's new product offerings have converted high-profile customers from environmentally-damaging neon to energy-efficient LED technology. According to GreeningDetroit.com statistics, if 25 percent of fluorescent lighting in the United States were converted to LED, Americans could save $15 billion in annual electric costs.

Established in 2003, Estrakon has seen steady growth in the past two years. The company's on-site production at its 5,000-square-foot Ann Arbor facility is led by a fully integrated, professional 30-inch LED photographic printer/processor lab system, which enables Estrakon to produce graphics for signs, clocks and displays easily and quickly.

Just-in-time inventory translates to quick turnaround.

Estrakon has generated more than 35,000 signs and displays since its inception. Estrakon displays are used for POP signage, in-store fixtures and advertising, exhibits and trade shows, architectural decor and more.

The company's proprietary technology has been perfected to allow production of multi-layer high-resolution permanent-lit and animated displays, manufactured in Michigan and shipped within eight to ten weeks of order -- often sooner. Using the highest-quality LED's, Estrakon offers RGB color matching capabilities for extreme precision.

Estrakon displays are super-slim, bright, light-weight, durable and unique in the retail and exhibiting world.

Customers include Madden Communications/MillerCoors, Pernod Ricard USA, Diageo US and UK, Heineken, Darko, InnerWorkings, Trans World Marketing, Nestle Waters, Amerilab Technologies, Derse/Coca-Cola, Sherwin Williams, Ralph Lauren, ImageSeller, Brown Forman, Pepsi, Jim Beam Brands US, Jim Beam Brands of Canada and Motorola.

For additional information or to arrange a tour or interview, please contact Lynne Schreiber's personal cell phone at (248) 376-0406 or email lynne@yourppl.com .

For publication purposes, please include the following information:
www.estrakon.com, (877) LED-LAMP.

CONTACT:

Media requests:Your People LLCLynne Schreiber(248) 376-0406lynne@yourppl.com

www.yourppl.com

For information or interviews, please contact Lynne Schreiber's personal cell phone at (248) 376-0406 or lynne@yourppl.com.

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