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Eriez Earns Trademark Registration for Color Orange on Suspended Electromagnets

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Eriez Earns Trademark Registration for Color Orange on Suspended Electromagnets
Eriez Earns Trademark Registration for Color Orange on Suspended Electromagnets
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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Eriez Magnetics
2200 Asbury Rd.
Erie, PA, 16506
USA





Press release date: January 31, 2013

Erie, PA - Eriez' suspended electromagnets have always stood out with their distinctive orange exteriors. Now the color orange on SE magnets has been granted a trademark registration from the U.S. Patent and Trademark Office.

Trademark Registration Number 4,246,466 was issued for the color of orange, for industrial machines, namely, magnetic separators in the form of suspended electromagnets for industrial use for separating magnetic solids in Class 7, according to the Patent and Trademark Office.

The trademark on the color orange applied to the exterior surface encompasses the entire line of Eriez' Suspended Electromagnets, which includes 23 magnet sizes, 69 standard models and hundreds of special designs for unique applications. The SE magnets remove damaging tramp metal from coal, limestone, sand, gravel, municipal waste, wood products, recycled materials, other ores and almost any conveyed nonferrous material.

"The color orange has been synonymous with Eriez since the company's beginning in 1942," says Charlie Ingram, VP Sales and Marketing. "The trademark registration for the color orange on our SE magnets gives us the opportunity to strengthen our branding even more in the marketplace. "

Eriez is recognized as world authority in advanced technology for magnetic, vibratory, inspection and flotation applications. The company's magnetic lift and separation, metal detection, x-ray, materials feeding, screening, conveying and controlling equipment have application in the process, metalworking, packaging, plastics, rubber, recycling, mining, aggregate and textile industries. Eriez manufactures and markets these products through 12 international facilities located on six continents. For more information, call toll-free (888) 300-ERIEZ (3743) within the U.S. and Canada. For online users, visit www.eriez.com or send email to eriez@eriez.com. Eriez World Headquarters is located at 2200 Asbury Road, Erie, PA 16506

Ed Stevens
Stevens Strategic Communications
estevens@stevensstrategic.com

John Blicha
Eriez
jblicha@eriez.com
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User comments about this story

Still bleed Eriez orange

I remember years of trying to get the color mix correct. Glad to see Eriez claim it for its own. Congrats!

By Scot Youngquist on Feb 28, 2013 10:43

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